Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

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2007 GOLD

Realitywood

Building a core audience for a documentary film festival amongst aficionados is one thing - but doubling the rate of ticket sales growth by reaching an audience who believes documentaries are the movies that put students to sleep in class is quite another. That was the challenge for the culturally rich, but financially strapped Full Frame Film festival. The Realitywood campaign for Full Frame played off Hollywood's penchant for melodramatic clich by underscoring the honesty, importance and pure entertainment value of documentaries and in turn attracted a whole new audience.

Brand: Full Frame Documentary Film Festival
Client: Full Frame Documentary Film Festival
Agency: McKinney
Language: English

2007 SILVER

Make the Pilgrimage

Aging and strife with logistical challenges, the Basilica Block Party had lost the buzz it once held. Make the Pilgrimageserved as a rally cry that not only recognized, but embraced the challenges faced by concert-goers. The community was mobilized to turn their struggles into badges of honor. The response, and results, defied expectations.

Brand: Basilica Block Party
Client: Basilica of Saint Mary
Agency: OLSON
Language: English

2007 BRONZE

Catch The Grinch

Most Broadway shows succeed in attracting their audience of tourists by showcasing their respective production's size and spectacle through conventional media. Without the benefit of noteworthy stars, fancy pyrotechnics or the ad budget that goes with it, we literally brought to life a Dr. Seuss classic through a holistic, unconventional campaign that inspired a Broadway record number of New Yorkers to CATCH THE GRINCH.

Brand: How the Grinch Stole Christmas, The Musical
Client: Running Subway Productions
Agency: MargeotesFertittaPowell
Language: English