Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2013 SILVER

The Great Paper Airplane Project

The Pima Air and Space Museum's Great Paper Airplane project is a story about how a little known museum in the Arizona desert created new relevance for their physical artifacts of aviation history by making a little history of their own. Instead of traditional advertising, the client and the agency hatched a scheme to teach applied lessons in math and science inherent to aviation through a paper airplane competition that led to the design, construction and flight of the largest known paper airplane in history.

Brand: Pima Air & Space Museum
Client: Pima Air & Space Museum
Agency: BBDO San Francisco
Language: English

2013 BRONZE

BAM and then it hits you.

BAM is about to celebrate its 150th anniversary however; much of what was happening there was overshadowed by the cultural offerings in Manhattan. In order for BAM to compete with these more recognized places for ticket buyers and sponsors, BAM needed to establish a strong brand. So we tapped into our targets universal desire for daring programming with our insight: BAM performances are ones you NEVER forget. Our campaign idea, "BAM and then it hits you," showcased how BAM moments linger. Not only did the campaign result in attracting its largest audience and new sponsors, but the tagline has slipped into NYC vernacular- truly establishing BAM as a destination for those creatively unafraid.

Brand: Brooklyn Academy of Music
Client: Brooklyn Academy of Music
Agency: mcgarrybowen
Language: English

2011 SILVER

Sue Escapes

When first unveiled by The Field Museum, Sue, the most complete T-Rex ever found, was a worldwide phenomenon. But a decade and 16 million visitors later, she'd gone from "must see",to "has been". The challenge? Convince people to come see her again on her 10th Anniversary. The solution? Present Sue, not as a collection of bones, but a living, breathing dinosaur. The campaign declared that Sue had fled the museum and was on the loose. In the end, letting Sue out was exactly what we needed to bring people in.

Brand: The Field Museum
Client: The Field Museum
Agency: DDB Chicago
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation