Culture & The Arts

Baidu Index Symphony

Brand: Baidu
Client: Baidu
Agency: BlueFocus Digital
Language: Mandarin

The Next Generation

This is the story about how an insight into typography helped a 65-year-old organization earn the enthusiasm of increasingly indifferent twenty-somethings.

Brand: Type Directors Club (TDC)
Client: Type Directors Club
Agency: Collins
Language: English

Recalling 1993

Its not easy getting visitors through the door of an art museum in 2013: attendance in the US recently reached its lowest point in three decades. In New York, dozens of world-class art museums use big names and big budgets to draw crowds. For the New Museums NYC 1993," we had neither. Our objective was to drive buzz that would lead to higher attendance to the museum compared to one year prior. With no paid media, Recalling 1993 generated over 210 million earned media impressions and boosted attendance 31% year-on-year.

Brand: New Museum
Client: New Museum
Agency: Droga5
Language: English