Board of Directors
Daryl Lee is the Global CEO of UM, an award-winning global media agency that fuses curiosity and creativity to unlock competitive advantage through media for brands. Daryl is responsible for UM’s global strategy, direction and operations. His innovative approach to media coupled with his dynamic leadership style led to UM’s Adweek Global Media Agency of the Year and Ad Age Media Agency of the Year accolades in 2016. He also oversees global management for UM’s clients, including Coca-Cola, Hershey’s, Johnson & Johnson and Sony.
Daryl’s passion for curiosity and the power of storytelling reflects his innovative leadership style and diverse background, having held executive positions at both creative and media agencies within the Interpublic Group.
Daryl originally joined UM in 2006, spending four years as the Head of Global Strategy. During that time, he built the Communications Planning Practice across global clients including Coca-Cola, Johnson & Johnson, MasterCard, Microsoft, and Sony. Daryl’s efforts contributed to UM being named U.S. Media Agency of the Year in 2009.
Prior to his current position, Daryl was the Global Chief Integration Architect at McCann Worldgroup, and the Global Chief Strategy Officer at McCann Erickson, where he was responsible for working across all McCann offices to ensure clients received integrated brand solutions customized to their business and marketing challenges.
Daryl also worked for six years at Ogilvy, where he was Group Director of the Marketing Strategy Group and the 360 Strategy Director for the global IBM account. Daryl began his career as a consultant for McKinsey & Company in the New York office.
A champion for positive social change and diversity in the world and the workplace, Daryl earned a D.Phil in English Literature from Oxford University, which he attended as a Rhodes Scholar. He is a former board member of the Gay and Lesbian Alliance Against Defamation (GLAAD), is the Vice Chair of the Global Board of Directors of Effie Worldwide, and has served on the inaugural jury for the Creative Effectiveness Cannes Lions and as a juror on Cannes Media Lions. Most recently, Daryl was named 2016 Executive of the Year by Adweek Magazine and was honored by Advertising Age as a Media Maven for 2015.
EVP & CMO
Vineet Mehra is a true global citizen and business leader. Born in India and raised in Canada, he has led diverse teams across Asia, Europe, North America, and South America at some of the world’s most respected brand building companies including P&G, General Mills, Novartis, and J&J.
He has driven businesses and brands to growth in categories as diverse as Skin Care, Hair Care, Cosmetics, Food, Consumer Health, and Baby Care, while living in some of the world’s most innovative and creative cities including Toronto, New York, Singapore, Bombay and Geneva. His consistent track record of building iconic brands and driving marketing organization transformational initiatives has led him to become a frequent speaker and panelist on the topic of re-shaping marketing organizations, balancing the art and science of marketing, and building the modern, data-driven, precision marketing organization needed to win today.
Vineet has been an invited Judge & Speaker at Cannes, Chair of the Jury for the M&M Global Media Awards, an invited Speaker at the ANA’s Social and Digital Conference, and a multiple time Global Effie’s Finalist Judge. Most recently, Vineet was recognized as one of the 100 most Influential Marketing Leaders in the world by the Internationalist.
In his current role, Vineet is Executive Vice President and Chief Marketing Officer of Ancestry.com, the world’s largest consumer genomics company, uniquely capable of providing consumers with a better sense of their identity, a deeper and empowering understanding of who they are, how they connect to society today, and how they and their families have been shaped by human history over time.
In his role, Vineet is focused on transforming his organization into a “Modern Marketing Machine” by blending the deep cultural purpose of the Ancestry brand with data science to drive precision marketing at scale, resulting in the building of a truly global and culturally iconic brand. As Chief Marketing Officer, Vineet has responsibility for worldwide marketing, member services, marketing technology, consumer insights, PR, and the international markets. Prior to this role, Vineet was with J&J Consumer holding the roles of Global President for J&J’s flagship $3Billion USD Baby Care business unit, and Global President – Marketing Services where he oversaw more than $2Billion USD of J&J’s media spend around the world.
Outside of work, Vineet sits on the Board Members of Directors for America Needs You – New Jersey (ANY-NJ), a non-profit organization dedicated to fighting for the economic mobility of ambitious, low-income, first generation college students by providing intensive career development, mentorship, and professional networks to enable students to realize their full academic and career potential. He and his family of 3 are also avid and intrepid travelers that can often be found scouring the planet in search of some of the world’s most delicious places to eat.
SVP, Global Partnerships
As SVP, Global Partnerships at Oath, Jack Bamberger leads the Global Agency Development Team, Global Accounts Team, Global Trading and Investment Team, and the Global Solutions Team. Jack’s teams drive Oath’s strategic initiatives with global marketers, and global agency holding companies and their agencies with the purpose of creating innovative technology, content and media partnerships across Oath’s portfolio of brands and platforms. He also drives Oath’s industry relationships with the Ad Council, IAB, Effie Worldwide, AAF, 4A’s and NATPE.
A recognized leader in the media industry, Jack brings to Oath 20+ years of digital and traditional media experience from holding senior leadership roles on both the media/technology owner and agency side of the business. Jack joined AOL, now Oath, in November 2012 from MEC, division of WPP/GroupM, where he was President, Digital for North America, responsible for the agency’s offerings across digital, social, search, mobile and emerging platforms. Before that, he was at Dentsu America as Chief Consumer Engagement Officer, where he established the agency’s US digital and social media practice. Prior to joining WPP and Dentsu, Jack held senior leadership roles at appssavvy, Katalyst, Meredith Corporation, Bertelsmann and Time Warner.
Jack currently serves on the Board of Directors of the Ad Council, Effie Worldwide, AAF, the IAB Digital Video Center of Excellence and NATPE. Additionally, Jack is a founding member of the IAB Digital Content NewFronts and has been a jury member for both the Effie Worldwide's North American Media Awards and the IAB MIXX Awards. He also serves as Vice President of the Board of Trustees at the New York Theatre Workshop.
Jack graduated from the University of Missouri-Columbia with a degree in Journalism. He and his partner, Bradley, are the proud fathers of their six-year old son, Lucas, and are based in New York City.
Global Client Leader, EVP
Ellen works with Colgate-Palmolive Global Marketing groups in the Global Toothbrush Division, Oral Care, Personal Care and Home Care Categories for WPP Red Fuse. Red Fuse was created in 2012 to service Colgate-Palmolive globally in a dedicated, integrated agency model.
In her role she is responsible for driving consistency of strategy, integration and high quality standards for all services provided by WPP to Colgate globally. This includes global roll-out of new integration processes, project management and new technology.
From 2006 to 2010, Ellen was Managing Director, North America for Colgate Palmolive at Y&R. In her role, she launched the Integrated Marketing Practice for Colgate, servicing the Oral Care, Home Care and Personal Care categories. Under Ellen’s leadership, integrated efforts were created for each brand, including communications plans, traditional creative, digital, public relations, professional and retail offerings—overseeing multiple agencies in and outside of WPP. Ellen began her advertising career at Y&R, as a Summer intern in 1980 and remained here for the first nine years of her career.
Prior to returning to Y&R, Ellen was the Global Business Director on Pfizer Consumer Healthcare at JWT. Ellen also oversaw the Reckitt Benckiser Household Products Division in North America. In her worldwide role, Ellen managed the strategic direction of two major categories, Upper Respiratory (Sudafed, Benilyn) and Oral Care (Listerine Mouthwash ), driving the successful global launch of Listerine PocketPaks, recognized by a Global EFFIE in 2004.
Ellen joined JWT in 1995 after a six-year stint at DMB&B, where she was Director of Operations & Strategy on the Procter & Gamble Oral Care businesses — including Crest toothpaste and Scope mouthwash. Between two stints on Procter & Gamble Oral Care, she worked overseas for DMB&B Australia. Working at both the Melbourne and Sydney offices, Ellen held the position of Group Account Director on Mars Corporation’s MasterFoods Condiments and Uncle Ben’s of Australia Petfood Businesses.
Ellen is a graduate of Mount Holyoke College and a member of the college’s Board of Trustees. She also serves as the North American Effie Awards Judging Chair.
Ellen and her husband, Tony, are the parents of twins, Liz and Leo. They live in New York City and away from the office they enjoy travel, golfing and all New York sporting events.
Henry R. Byers Professor of Business Administration, Senior Associate Dean, HBX
Harvard Business School
VP, Global Client & Agency Solutions
VP, Global Marketing Solutions
Observatory (formerly CAA Marketing)
EVP & Managing Director, Agency Solutions
Chairman & CEO
Havas Creative, North America
Chief Strategy & Innovation Officer
Dentsu Aegis Network
Henry R. Byers Professor of Business Administration, Senior Associate Dean, HBX
Harvard Business School
Bharat N. Anand is the Henry R. Byers Professor of Business Administration at Harvard Business School, and the Senior Associate Dean and faculty chair of HBX, the school’s digital learning initiative that he helped create.
Professor Anand is an expert in digital strategy and corporate strategy. He created Harvard Business School’s first executive program on digital strategies for media companies. He has written over fifty articles and case studies, many in the top journals in economics, strategy, and marketing. His research and case writing has received various awards, and his work has been profiled in numerous media outlets. He has served as faculty head for the required strategy course in the MBA program, and currently serves as faculty chair of various other executive programs at the school.
Professor Anand received his B.A. in economics from Harvard College magna cum laude, and his PhD in economics from Princeton University. He is a recipient of the Greenhill Award for outstanding contributions to Harvard Business School. He has advised leading organizations and entrepreneurs worldwide, across different sectors and geographies. He is a renowned teacher, and a two-time winner of the “best teacher award” at Harvard Business School.
His book, The Content Trap: A Strategist’s Guide to Digital Change, was published by Penguin Random House in October 2016. It was named as one of Fast Company’s top ten business books of 2016, and Bloomberg’s “Best Books of 2017”.
VP, Global Client & Agency Solutions
Torrence is the Vice President of Global Client & Agency Solutions at Google.
Previously, Torrence served as VP - Global Agency Sales and Services, where he was responsible for driving Google’s worldwide strategy and multi-billion dollar business with marketing and advertising agencies. In this capacity, he leads a team focused on large scale global strategic partnerships spanning technology, media, data, creative and brand services that enable agencies to deliver business-building results for advertisers.
Prior to Google, Torrence held senior agency leadership positions with WPP & Publicis: Global CEO of Enfatico; President of Digitas Boston; and VP/GM of Avenue A (now Razorfish) in New York. Before his tenure in advertising, Torrence was a senior manager at Bain & Company, where he advised a broad range of clients on corporate and business unit strategy, mergers and acquisitions, new product development, and interactive strategy.
Torrence holds a B.A. in Economics, with honors, from Stanford University, and a M.B.A. from Harvard Business School. He is a corporate director for Finish Line (NASDAQ: FINL), a leading national specialty retailer, and a board member of Pond5, a leading online marketplace for creative assets. He also serves on the boards of the Joyce Theater and Citizen Schools in New York.
Torrence is a sought after international speaker and recipient of numerous business, advertising and philanthropic awards. He was named one of the Top 100 Most Influential Blacks in Corporate America by Savoy Magazine (2015 & 2016). He received One Hundred Black Men's Corporate Award (2015), the Dreambuilder Award from A Better Chance (2016), and ADCOLOR's Advocate Award (2013).
Wendy Clark is Chief Executive Officer of DDB Worldwide.
Clark joined DDB in January 2016 after working client side at Coca-Cola North America, where she led the Sparkling Category Business Unit as well as the Strategic Marketing organization, including Brand Strategy and Innovation; Media Connections, Investments and Assets; Content and Design.
Prior to joining The Coca-Coca Company, Clark was Senior Vice President, Advertising for AT&T, the world’s largest telecommunications company, where she was at the helm of the company’s most ambitious and aggressive re-branding and advertising campaign in its history.
In 2014, Clark was recognized by New York Women in Communications with the coveted Matrix award. Among other recognitions, in 2011 Fast Company cited Clark as the Brand Refresher on its top ten list of innovative Business Disruptors and the Advertising Women of New York recognized Clark as their 2011 Advertising Woman of the Year.
In 2009 and 2010, FORTUNE featured Clark in its “40 Under 40” issue, ranking as the highest woman in 2010 (#15). She was also named one of four “Women to Watch” by FORTUNE.
Clark’s efforts were recognized in 2007, upon her induction into the American Advertising Federation’s Advertising Hall of Achievement. In addition, Advertising Age cited Clark as “one of the most important women in marketing” in its “Women to Watch” 2007 issue.
Clark is an advisory board member IDEO.org and also a board director for the Ad Council and American Advertising Federation.
VP, Global Marketing Solutions
Carolyn Everson is Vice President, Global Marketing Solutions at Facebook and Instagram, where she leads the company’s relationships with top marketers and agencies. Carolyn oversees a team of regional leaders, and the teams focused on global partnerships, global agencies, and the Creative Shop.
Prior to Facebook, Carolyn was the Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing Teams. Carolyn also spent seven years at MTV Networks. Her last role was as Chief Operating Officer and Executive Vice President of U.S. Ad Sales for MTV Networks, where she oversaw strategic planning, operations, and finance for MTVN’s U.S. Ad Sales department. She also was responsible for MTVN’s Direct Response business and for Generator, the cross-platform, cross-brand strategic sales and marketing group.
Carolyn has been named to AdWeek’s “AdWeek 50” since 2013. In 2015, she was named to the top of Business Insider’s list of the Most Powerful Women in Advertising, and she has been named a “Woman to Watch” by Advertising Age. Carolyn was twice included on Fortune’s “40 Under 40.”
Carolyn is on the Board of Directors of Hertz Global Holdings, Inc.; serves on the boards of DonorsChoose, the Mobile Marketing Association, and She Runs It (formerly Advertising Women of New York Foundation); is past Chairman of the Board of Directors of Effie Worldwide, and she is an advisor to Luma Partners. She is the Chair of We Day, New York, which encourages and supports young people who are creating transformational social change.
Carolyn holds a bachelor’s degree in liberal arts and communications from Villanova University, from which she graduated Summa Cum Laude. She also obtained a master’s degree in business administration from Harvard Business School, where she was a Baker Scholar. Carolyn is a member of the Villanova University Board of Trustees. She resides in Montclair, New Jersey with Doug, her husband, and Taylor and Kennedy, their twin daughters.
Observatory (formerly CAA Marketing)
Jae Goodman is Chief Executive Officer at Observatory (formerly CAA Marketing). Prior to his role at Observatory, Goodman served as Chief Creative Officer and Co-Head of CAA Marketing, a division of leading entertainment and sports agency Creative Artists Agency (CAA). CAA Marketing provides corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results. CAA Marketing clients include AB-InBev, Chipotle, Coca-Cola, Diageo, General Motors, Jimmy John’s, and Bonobos. Past projects include work for Burberry, Dell, GAP, Microsoft, Nike, (RED), Virgin, and dozens more.
Under Goodman’s leadership, CAA Marketing has earned four Cannes Grand Prix in four different categories (Film, Cyber, PR, Branded Content & Entertainment) and twenty Cannes Lions in total. CAA Marketing is also responsible for the first and second brand films to be accepted to the Sundance Film Festival, eight Emmy nominations with four wins for three different brand clients, nine Webby Awards in six years for four different clients, and one of TED’s 10 Ads Worth Spreading.
In 2014 and 2015, Goodman was named to Fast Company’s Most Creative People in Business 1000, the Adweek Creative 100, and Ad Age’s Creativity 50 list.
Outside of advertising, Goodman’s successes include creating and executive producing a show for Fox Sports, developing the partnership between 24-Hour Fitness and NBC’s The Biggest Loser, co-founding content-meets-commerce startup Honeyshed, and writing music videos which earned multiple MTV Music Video Awards nominations for artists ranging from Fatboy Slim and Linkin Park to Miley Cyrus and Mariah Carey. He is on the faculty of the UCLA Anderson School of Business and frequently lectures at the School of Theater, Film, and Television at his alma mater, UCLA.
Prior to CAA, Goodman served as Senior Vice President and Executive Creative Director at Publicis & Hal Riney in San Francisco, overseeing all creative talent and work. Previously, he held creative and executive positions at Wieden+Kennedy, Leagas Delaney, and Ogilvy & Mather.
EVP & Managing Director, Agency Solutions
David Hohman joined Nielsen July 22, 2013 as EVP, Global Managing Director for the Agency business. David joins us from McCann Worldgroup/MRM, where he was most recently EVP, Global Performance Director. Dave brings more than 20 years of experience to Nielsen. A Six Sigma Black Belt, he has specific expertise deploying advanced analytics solutions which optimize the effectiveness and profitability of multichannel marketing initiatives. Prior to joining Nielsen, Dave lead multiple client engagements across the IPG network of agencies. His client experience spans the retail, automotive, government, technology, telecommunications, healthcare and financial services verticals.
Dave developed his leadership skills while serving on active duty with the U.S. Marine Corps, while completing his undergraduate degree in Marketing & Finance. He completed a Masters Degree in Statistics after separating from the Marines. Outside of work, Dave enjoys a variety interests including travel, language and cooking. Dave is married to Jennifer Hohman, has two sons; Tristen and Stewart, as well as a Cavalier King Charles Spaniel named Maxwell.
Chairman & CEO
Havas Creative, North America
A modern CEO energized by breaking traditions in an industry that's at an inflection point. Focused on building Havas Creative, North America to be the most meaningful partner to the modern CMO and energize the Vivendi x Havas network. Leading the three core-creative networks with over 1,000 creative people - Havas - Arnold - Annex and key specialty networks in N.A.
Before taking on the N.A. Creative CEO role, and as a creative leader with a digital/data core, Paul's first mission at Havas was to lead the first-party
data/CRM practice in N.A., helia. And then transitioned to helping transform the Havas Chicago creative agency as CEO which became an inspiration for the Havas Village concept globally. He also co-founded the global culture and entertainment network of Havas x Vivendi, The Annex. Annex is currently in five global cities and expanding, working with global brands such as Adidas, Coca-Cola and L'Oreal.
Prior to Havas, he spent seven years leading two North American regions for the Accenture Interactive agency, Wire Stone. While there, he was focused on creative/business model innovation/digital transformation assignments for global brands including HP, Motorola, Nike, Boeing and Conagra.
Paul is experienced at transformations, from traditional to digital, from flat to growing, from boring to exciting and always determined to create new value. Each career stop has had a unique focus on an important moment in the company's evolution and required leadership to elevate to next level.
He is passionate about giving back and helping at-risk kids. His efforts are focused on lifting up inner-city Chicago youth with board memberships at The Inner-City Education Program (a Chicago Blackhawks charity) and Off The Street Club on Chicago's west side.
When not in a conference room or airport, you can find Paul on the ice playing hockey.
Chief Strategy & Innovation Officer
Dentsu Aegis Network
Nigel Morris is CEO of Dentsu Aegis Network Americas and EMEA, leading the operations in both regions, and responsible for 70% of Group revenue. He has successfully led the development of the operating model adopted globally by Dentsu Aegis Network, including most recently, its evolution into a learning system for the Digital Economy.
Nigel believes in “flat, non-hierarchical organisations and the power of culture as a force for positive change”. When he became CEO of EMEA, in addition to the Americas in 2012, he transformed the structure and culture, building a region now growing at over six times the market average. In 2009 when he moved to the US as CEO of Aegis Media he transformed a struggling media operation into the dynamic, successful communications group it is today, increasing revenue fivefold in less than four years.
In 2003, Nigel founded Isobar, leading as CEO until 2009, and drove its expansion into the world's leading digital services agency network. Prior to this, Nigel held a range of senior positions in the group.
Seen as a thought leader, Nigel’s philosophy is that marketing and business can be a positive force for the future in the digital economy. He believes too often people are afraid of change but that the change we are experiencing is creating completely new opportunities and models to build more valuable brands and companies in the future.
Nigel published his First Paper on The Potential of the Internet for Marketing and Media in 1993, he is a Founder Member of the Facebook Client Council and Twitter Influence Council, speaks widely, and is a contributor to many books as well as the Wharton 2020 Project.
Nigel sits on the Dentsu Aegis Network board, is Chairman of the Dentsu Aegis Network Sustainability Committee and is on the Project Board for Sustainable Consumption at the World Economic Forum.
Ann began her marketing career at Citibank Diners Club working on new product development, and then in 1994 moved to Kraft to learn the business of consumer packaged foods marketing. She worked for 11 years on several brands including Kraft Mac ‘N Cheese, Kraft Singles, Taco Bell, Minute Rice, Stove Top Stuffing, Velveeta and DiGiorno.
In 2005, Ann joined PepsiCo, and started in Frito-Lay’s Convenience Foods Division where she was responsible for leading marketing, new product innovation, consumer insights and strategy and for all Quaker branded snacking.
In 2009, Ann was named Frito-Lay North America Chief Marketing Officer and led a commercial marketing team responsible for the growth agenda at Frito-Lay, including Portfolio Brand Strategy, Brand Marketing, Advertising, Customer/Shopper Marketing, Insights, Demand Analysis, Innovation and Marketing Services. She led a team that woke up every day focused on achieving her challenge to lead the company’s growth agenda. By perfecting the Art of Disruptive Marketing and the Science of Demand Analytics, Frito- Lay marketing not only won numerous industry awards, but was also the primary growth driver helping Frito- Lay consistently rank #1 or #2 in food growth in North America.
In 2014, Ann was named president, Global Snacks Group and PepsiCo Global Insights, responsible for driving accelerated growth across PepsiCo’s global snacks category, as well transforming the PepsiCo insights capability to drive demand driven foresights and predictive analytics to drive marketing and commercial decisions.
In November, 2015 Ann joined SC Johnson, as its first ever Global Chief Marketing Officer. She is responsible for driving growth across multiple categories in household and personal care, including Ziploc, Glade, Mrs. Myers, Caldrea, Raid, Off, Windex, Scrubbing Bubbles, Pledge, and Kiwi. As part of one of the only family owned companies in this space, she is committed to the Johnson Family’s mission and purpose of making life better for future generations. Ann is an accomplished storyteller and motivational teacher and inspires everyone she leads to “Transform Tomorrow Today.”
Ann was born in Kolkata, India, and is very active with the Indian community in Dallas, currently serving as honorary chair of Chetna, a non-profit organization dedicated to helping South Asian women overcome domestic violence.
Ann is based in Dallas, Texas, and travels globally to stay close to the markets and consumers she serves. Her husband Dipu, works for Symphony EYC as Vice President, Product Management, CPG. Both of them are also very busy raising 14-year-old twins. They are passionate about their friends and both love to travel, entertain, and cook.
SVP, Chief Communications, Public Affairs, Sustainability & Marketing Assets Officer
The Coca-Cola Company
Bea Perez is the Coca-Cola Company’s SVP & Chief Communications, Public Affairs, Sustainability & Marketing Assets Officer. In this capacity she leads The Company’s efforts to accelerate new growth and create new connections with consumers while making a lasting, positive difference for communities and the environment.
Named SVP of Partnerships, Assets, Innovation and Licensing, Retail and Attractions in July 2016, Bea added to her role as Chief Sustainability Officer to guide strategic and operational efforts to manage all worldwide sports, music and entertainment partnerships and the broad portfolio of The Coca-Cola Company assets.
Since 2011, Bea has served as The Coca-Cola Company’s first Chief Sustainability Officer, where Bea developed and led progress against comprehensive global sustainability commitments that extend across the value chain and a franchise system of more than 200 independent bottling partners. She continues to lead this global effort to embed sustainability into operations with a focus on water stewardship, women’s economic empowerment, environment and well-being. Bea also directs the efforts of the Coca-Cola Foundation – the Company’s philanthropic arm.
Prior to establishing The Office of Sustainability, Perez served as Chief Marketing Officer for Coca-Cola North America, where she brought brands to life for consumers through strategic partnerships with American Idol, NASCAR, the NBA, the Oscars and notable celebrities like Ryan Seacrest and LeBron James.
Bea is a member of the American Advertising Hall of Achievement and the Sports Business Journal’s Hall of Fame. The Trust for Public Land recognized her as a “Conservation Trailblazer.” She was named as one of Hispanic Executive magazine’s list of Top 10 Leaders and CNN and People en Español’s “25 Most Powerful Latinas.”
A strong advocate for community service, Bea serves on the boards of Children’s Healthcare of Atlanta, the USO, Hispanic Scholarship Fund, Save the Children, Community Health Charities, The Boy Scouts of America-Atlanta Area Chapter, Atlanta Police Foundation, Pace Academy and The Coca-Cola Scholars Foundation. She’s also on the corporate board for Primerica.
Bea and her family live in Atlanta.
Chief Member Officer
Tony Rogers is the Chief Member Officer at Sam's Club. Rogers previously served as the senior vice president and chief marketing officer of Walmart U.S., where he was responsible for all aspects of Walmart’s marketing efforts, including customer research, strategy, program development, branding and customer communications.
Prior to that role, Tony served as chief marketing officer for Walmart China. His responsibilities included leading traditional, digital, and social media efforts for Walmart stores in China as well as for Walmart-branded online-to-offline initiatives. During his two years in China, Tony focused on driving the day-to-day business while also building a world-class marketing function in country.
Prior to moving to China, Tony spent eight years in the Walmart U.S. marketing organization, where he held a variety of roles including senior vice president of marketing and vice president of advertising. He is best known during this time for his work on Walmart's "Save Money. Live Better." rebranding initiative, revamping the company's advertising approach and championing multicultural marketing.
Before joining Walmart, Tony spent six years in PepsiCo's Frito-Lay division in a number of brand marketing roles on the Tostitos and Doritos brands and also on the Walmart customer team there. Prior to his marketing career, Tony was a certified public accountant with the accounting firm KPMG.
Tony holds a bachelor's degree in accounting and a master's degree in business administration and marketing, both from the University of Texas at Austin.
Chief Strategy Officer, Publicis Groupe
CEO, Publicis New York
Carla Serrano is Publicis Groupe's Chief Strategy Officer and the CEO at Publicis New York. Prior to being named CEO, Carla served as the Chief Strategy Officer of Publicis New York. In her current role, she draws on her background in strategy and leadership to incorporate strategic thinking in all aspects of agency operations.
Carla started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. She cut her teeth in the business working on iconic brands like Apple and Nissan.
Throughout her career, Carla has worked in strategically led creative networks for global brands like Coca-Cola, Samsung, Absolut, and Kraft. She has held many leadership roles that meld strategic leadership with business management, from President of Berlin Cameron United, CSO of TBWA/Chiat/Day, to CEO of Naked Communications.
Passionate about integrated and seamless strategic innovation, Carla is committed to helping clients and brands thrive in this ever-changing marketing landscape.
Chief Marketing & Communications Officer
Keith was appointed Chief Marketing and Communications Officer in April 2010.
Keith is responsible for the Marketing, Sustainability and Communications functions, a role which also includes leadership of the Unilever Brand.
Before this, he was Executive Vice President for Global Home Care & Hygiene, covering fabric cleaning, fabric conditioning, household cleaning products, oral care and potable water.
Keith was previously ran Lever Fabergé. He has worked for Unilever in the UK, France, the US and globally and regionally in a variety of general management and marketing roles.
Outside Unilever he is a Director of Business in the Community, Chairman of Business in the Community International and President of the History of Advertising Trust.
Partner, Global COO
Karina Wilsher is a Partner of Anomaly - a difficult to define, but exciting to work at 'new model' company - with offices in New York, LA, London, Amsterdam, Toronto, and Shanghai. She is the Global COO, having previously been CEO of the network's flagship office in New York, delivering, consecutively, the four best years in Anomaly history.
Anomaly was named as 'Agency of the Year' in January 2017, recognition that was driven by continued growth; a diversity of powerful work; thought leadership that drove the company and the industry forward across multicultural, data and production; and a continuing commitment to intellectual property.
The agency's blue chip client roster includes Beats, Budweiser, Campbell’s, Converse, Diageo, Dick's Sporting Goods, Google, Hershey’s, Kohl’s, MLB, New York Life, Panera Bread, Sally Hansen, Sonos and YouTube. Equally interesting is Anomaly's IP portfolio, which includes an Emmy-winning cooking show featuring Eric Ripert, called Avec Eric; EOS, the #1 lip balm in the U.S.; and hmbldt, a premium medicinal cannabis line, which was named by TIME as one of the Top 25 Inventions of 2016.
Prior to Anomaly, Karina was Partner and Managing Director of Fallon London, and successfully grew the agency from creative startup to a Top Ten agency. Under her leadership the agency doubled its revenue, and was awarded Campaign's UK Agency of the Year in 2006 and 2007. Fallon went on to become the most creatively awarded agency in the world (Gunn Report 2008), with creative highlights including a Cannes Grand Prix, a rare D&AD Black Pencil for Cadbury 'Gorilla', Cannes Gold for Skoda 'Cake' which was one of ITV's Ads of the Decade, and global recognition for the agency's Sony Bravia campaign.
In London, Karina has played a key role in the UK industry, including being a member of Women in Advertising and Communications London (WACL) and the industry body's Client Services Committee at the Institute of Practitioners of Advertising (IPA). In the U.S., she is a Founder of 'Straight Up', set up to encourage and develop more female leaders in the industry.
Chairman, Advertising Sales & Client Partnerships
Linda Yaccarino oversees advertising sales and market strategy for NBCUniversal’s entire portfolio of premium video content, including broadcast, cable and digital.
Yaccarino’s leadership has consistently led the Upfront market with 2016 being Comcast’s most successful since buying NBCUniversal—taking in more than $6 billion.
Yaccarino regularly appears on The Hollywood Reporter’s, Variety’s and Adweek’s Power Lists. She has been named one of the “Ten Most Powerful Women in TV” by Adweek and as a “CEO of Tomorrow” by Business Week. Yaccarino sits on the boards of ascena retail group, Inc. (NASDAQ: ASNA), the Ad Council, Young Audiences New York (YANY), Girls Lounge, and the ACLD.
IBM Greater China Group
Ms. Gill Zhou is Vice President and Chief Marketing Officer of IBM Greater China Group (GCG). She is responsible for Marketing, Branding, Communications, Citizenship, Digital, University Relations and Corporate Transformation across IBM GCG.
In this capacity, Ms. Zhou is accountable for creating new markets, identifying new buyers, and managing client engagement journey at every touch point to maximize value creation. She is also responsible for shaping and nurturing the authentic IBM brand and reputation across the full sphere of influence that includes clients, employees, media, government, communities, and key opinion leaders. As leader of GCG digital transformation, she is responsible for planning and guiding the transformation of IBM’s digital channels, and crafting an outstanding holistic digital experience for clients and partners across the whole life-cycle of client engagement.
During her 17 years’ service at IBM, Ms. Zhou has played an instrumental role in spearheading many of the company’s significant milestones, including Lenovo's acquisition of IBM's PC division in 2005, the launch of IBM Smarter Planet and Smarter Cities in 2009, the IBM Centennial branding campaign in 2011, and the launch of IBM Cognitive Business in 2016. In 2013, she was named as a member of IBM’s Growth & Transformation Team (GTT), a prestige IBM global senior leadership group.
Ms. Zhou is appraised as a thought leader in enterprise marketing transformation. Many of her articles have been published on world-leading media including the Harvard Business Review and Fortune China. In 2013, Ms. Zhou published her first career biography entitled “Bloom” - a bestseller on Dangdang.com that year. Her contributions to the China IT industry and business arena has earned her inclusion in the “Top Ten Iconic Marketing Leaders in China 2012”; the “Industry Icon of Kotler Marketing Pacesetter Award 2016”; LinkedIn China 2017 Most Powerful Profiles as a leading CMO, and ECI Top 10 Innovative Influential Leaders of the Year 2017 under Business Innovation category, to name a few.
Ms. Zhou is a panelist on the “2013 Greater China Effie Awards Finalist Judging Panel”. And is a member of the China Advisory Council of the American Marketing Association.
Ms. Zhou is recognized as a role model for career women in China. Advertising Age granted her its first “Chinese Women to Watch” Award in recognition of her as a role model for business women in China in 2012. In 2013, China Entrepreneur and Sina.Com selected her as one of 30 outstanding Business Women in China, three times in a row.
Ms. Zhou is also a strong advocate for public welfare and social services. In 2015, she took part in a Global Ambassador Program, organized by Vital Voices, a public service organization in Washington, to help Japanese Women start a business of their own. Later that year, the Alliance for Global Youth Leadership granted her “Global Youth Mentor” to recognize her effort in helping young enterpreneurs with their start-up businesses.
Ms. Zhou was graduated from the PLA Foreign Studies University with a Bachelor’s degree in English Literature in 1986. She also holds a Master’s degree in English and American Comparative Literature from Beijing Foreign Studies University. From 2005 to 2006, she participated the women executive development training program at Guanghua Management School of Peking University. Since 2016, Ms. Zhou Yi has been working on her DBA degree from Cheung Kong Graduate School of Business (CKGSB).
Ms. Zhou is married and has one son. She currently lives with her family in Beijing.