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We are pleased to announce Vineet Mehra, Global CMO of Walgreens-Boots Alliance, as Effie Worldwide Board Chair. Vineet will work with Effie’s Board and leadership to build on its mission to lead, inspire and champion the practice and practitioners of marketing effectiveness globally.
“As Effie continues to focus on the future of marketing effectiveness and our global reach, Vineet is a natural fit to take us forward as he keenly understands the challenges and nuances of delivering under a modern marketing ecosystem across the globe,” says Traci Alford, President & CEO, Effie Worldwide.
Vineet has served as an Officer on Effie’s board since 2017.
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In recognition of Effie's 50th Anniversary, the 5 for 50 Award was presented to the five most enduring effective and inspirational brands globally that have most effectively adapted, stayed relevant and sustained business success over the past half century.
The recipients are Apple, Dove, IBM, Mastercard and Nike.
The winners were announced and celebrated at the 50th Annual Effie Awards Gala on May 30 in NYC.
Read more >
View the shortlist >
Effie Worldwide is partnering with Mark Ritson, Adjunct Professor, Writer, and teacher of the online course “Mini MBA in Marketing,” and the team at LinkedIn for a 12-part series featuring key learnings and lessons from Gold Effie-winning case studies.
Tune in each Monday as Mark covers topics from proper brand diagnosis to the power of scale.
Featured brands include Tide, Lidl, Dove, Apple and more.
This week: Dove
Up next: Gillette
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Past Features:
Tide
Febreze
Tourism Australia
Winners of the 2019 Effie Awards U.S. competition were celebrated at the 50th Annual Effie Gala on May 30 at Cipriani 42nd St in NYC.
The Grand Effie was presented to Procter & Gamble and Saatchi & Saatchi New York, along with contributors Hearts & Science, Taylor Strategy, MKTG and MMC for “It’s a Tide Ad.”
Find out more about this year's winners, including winners of the 2019 Global Effies and recipients of the 5 for 50 Effie Awards >
Effie has announced the results of the 2019 Effie Index, which annually ranks the companies behind the most effective marketing communications ideas worldwide.
This year’s rankings were determined by the cumulative success of 46 national, regional and multi-national Effie Awards competitions from 2018, encompassing 3,753 worldwide Effie winners and finalists announced between January 1, 2018 and December 31, 2018.
2019 Most Effective:
Marketer: Unilever
Brand: Coca-Cola
Agency Holding Group: WPP
Agency Network: McCann Worldgroup
Agency Office: Sancho BBDO
Independent Agency: Jung Von Matt
Read the release >
View full rankings >
Entries are now being accepted for the 2019 Effie Awards Europe competition.
The final deadline for most categories was May 24 - the Positive Change, Marketing & Business Solutions and Best of the Best categories run on an extended timeline through July 31.
Learn more >
Winner Spotlight Interview:
“Highway Gallery” by Louvre Abu Dhabu & TBWA\RAAD
Winner of 2 Effies, 2018 MENA Effie Awards
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.@EffieEurope invites Gold winners from all 2018 competitions in the region to enter their winning cases into the 2… https://t.co/KwlVAabaey. about 4 hours ago
In this week's #Effies case study feature, @markritson covers #5for50 winner @Dove's effective balance between shor… https://t.co/bn1uLPUeSf. 1 day ago
RT @MarketingWeekEd: '@Dove's Real Beauty campaign is a prime example of the 60/40 split between long-term and short-term marketing' - @mar…. about 1 hour ago