Get access to Effie's additional learning via our Case Studies
Call for entry is now open for the 2020 Effie Awards United States competition.
Five new categories have been introduced this year:
- Brand Integration & Entertainment Partnerships
- Direct to Consumer
- Marketing Innovation Solutions
- Marketing Disruptors
- Topical Marketing
Final deadline: November 19
Please note: the Shopper Marketing Effies are now the Commerce & Shopper Effies.
Learn More >
Winners were announced at the 11th annual MENA Effie Awards Gala on November 6.
JWT and Saudi Telecom Company earned the Grand Effie for the "The Roaming Puppet," while FP7 McCann was named Most Effective Agency Nework of the Year.
View the full winner list >
The 20th annual Effie Awards Mexico Gala was held on November 6.
The 2019 Grand Effie was awarded to Nescafé & Bombay for "Nescafé Tribute." BBDO was named Most Effective Agency and AB Inbev/Grupo Modelo was named Most Effective Marketer of the Year.
View the full winner list >
The APAC Effie Awards is accepting entries for its 2020 competition, with deadlines running November 29 - January 10.
Learn more & enter >
Effie Worldwide is delighted to announce the launch of Effie Ireland, which joins the Effie network as its 55th program and 50th national program globally.
Effie Ireland is organized by IAPI, the professional body for the commercial creativity and communications industry in Ireland, and will host its launch event on November 28 in Dublin. The inaugural Call for Entries will begin in January 2020.
Read more >
Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.
Read the full piece in AdAge >
Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.
The final video in this series outlines the 9 key lessons for marketing effectiveness taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks. Watch here >
Featured Case Studies:
Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, Dare Iced Coffee
Winner Spotlight Interview:
“Re:scam" by Netsafe NZ & DDB New Zealand
11x Effie winner, 2019 APAC Effie Awards & Effie Awards New Zealand competitions.
Read more >
The 2019 #effiegermany gala is happening now! Follow along @GWAnews. https://t.co/nrlcixaD2q. about 6 hours ago
Winner Spotlight Interview: “The Bridal Uniform” by @UN_Women and @Impact_BBDO – Grand Effie winner in the 2019… https://t.co/CJ3vyhKf1g. about 1 hour ago
Winner Spotlight Interview: “The Bridal Uniform” by @UN_Women and @Impact_BBDO – Grand Effie winner in the 2019… https://t.co/jTNkcbSWeR. about 9 hours ago
RT @Effie_US: There is still time to enter your #effective work into our new categories - the final deadline is next Tuesday, Nov. 19. Ente…. 1 day ago