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On July 11, 2018, Effie Worldwide announced the elected positions of its 2019 Board of Directors, as well as three newly appointed members. Effie Worldwide’s Board oversees and contributes to the nonprofit’s mission to lead, inspire and champion the practice and practitioners of marketing effectiveness.
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Effie Awards Korea held its 5th annual ceremony on June 14, 2018. The Grand Effie was awarded to “Stop Downloadkill” by the Busan Metropolitan Police Agency & Cheil Worldwide, a campaign launched to curb the online distribution of hidden camera videos. Thirteen additional trophies were awarded across 11 categories.
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Effie Worldwide, in partnership with the Institute of Communication Agencies (ICA), is pleased to announce the launch of Effie Canada.
The Canadian CASSIES Awards are joining the global Effie Awards network to become Effie Canada, led by the ICA. The move will allow Effie to root deeply in Canada and expand its reach to more marketers in the region, while better putting Canadian marketing effectiveness on the global stage.
Effie Worldwide’s North American program will merge with the CASSIES, creating Effie Canada and Effie United States, and will kick off the 2019 call for entries cycle this Fall.
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On June 13, 2018, Effie Serbia held its 2nd Annual Awards Gala in Belgrade to honor ideas that worked. Over 150 marketing communications professionals attended.
History was made with the first Gold Effie to ever be awarded in the Serbia competition, earned by Leo Burnett/Publicis One and Vip Mobile for the “Be NEO” campaign.
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"The Power of SHE" campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie at the 2018 North American Effie Awards Gala, held on May 31 in NYC.
The rankings for the most effective marketer and brand coming out of the 2018 North American Effie Awards competition is State Street Global Advisors. Additional highest ranking companies include: IPG (holding group), McCann Worldgroup (agency network), McCann New York (agency office) and Droga5 (independent agency).
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Effie Worldwide announces the most effective marketers in the world, based on the global results of the 2018 Effie Effectiveness Index.
The Top Rankings for the 2018 Global Effie Index - Most Effective:
Marketer: Unilever
Brand: Pepsi
Holding Company: WPP Group
Agency Network: McCann Worldgroup
Individual Agency: Sancho BBDO
Independent Agency: ACG Advertising Agency
The 2018 Effie Index is compiled from finalist & winning entries from worldwide Effie Awards competitions between January 1, 2017 and December 31, 2017.
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To EffieIndex.com >
Nineteen trophies and one special prize were awarded during the 17th Annual Effie Awards Switzerland ceremony in Zurich.
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The twelfth annual Effie Awards Colombia gala was held on May 10, 2018. Of nearly 75 trophies, the Grand Effie was awarded to “From Social Network to Donors Network” by Red Cross and Sancho BBDO, Agency of the Year to Sancho BBDO, and Advertiser of the Year to Postobón.
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Fourteen Effie Awards were presented at the 16th Annual Effie Awards Singapore Gala Dinner on May 10, 2018, organized by the Institute of Advertising Singapore (IAS).
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On April 26, 2018, marketers from across the APAC region gathered for the 2018 APAC Effie Awards Ceremony. Nearly one hundred awards were announced.
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Winners of the 2018 North American Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute's P2PSummit on March 13, 2018.
Mondelēz, Kimberly-Clark and Unilever were among the most effective marketers at the 2018 North American Shopper Marketing Effie Awards. Geometry Global earned a total of 10 Shopper Marketing Effies, the most of any agency in this year's competition.
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Download the full list of winners >
RT @insightsboutin1: The new Wave of advertising Higher Order benefits - my take #advertising #cannes #effies https://t.co/oFVJPc9Swp https…. about 6 hours ago
Effie Worldwide announces 3 newly elected members to 2019 Board of Directors: https://t.co/Y8jfTuGQI3 https://t.co/fKaBNVrYho. 5 days ago
Judging for the 2018 @EffieMexico competition begins this week. A big thank you to our judges! https://t.co/w5y1b7Eyw8. 3 days ago
Yaroslav Popov, CEO @WundermanRu, defines effective marketing in one sentence - now on the #effieblog:… https://t.co/02xb321YRg. 6 days ago
