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Effie Worldwide and the ACA Launch Effie South Africa


The Association for Communication and Advertising (ACA), the official representative body for the communications and advertising profession in South Africa, has partnered with Effie Worldwide to launch Effie South Africa.

Effie South Africa joins the Effie network as its 49th national program, and its first national program in Africa. Call for Entry will launch in early 2020.

Read more >

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Effie Collegiate U.S. Introduces 2020 Brand Challenge with IBM


Effie Collegiate U.S. is pleased to announce that the 2020 brand challenge will be presented in partnership with IBM. This semester's competition invites college students across the U.S. to develop a non-traditional integrated marketing campaign focused on IBM and The Weather Channel app.

Entry materials will be available in mid-December 2019, and Call for Entries will launch in January 2020.

Read more > 

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Hear from 5 for 50 Effie Winners at the 2020 ANA Brand Masters Conference


At the 2020 ANA Brand Masters Conference (March 4-6, 2020; Scottsdale, AZ USA), a selection of 5 for 50 Effie Award winners will be telling their brand stories.

The event will include presentations from Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and Ann Rubin, VP of Corporate Marketing at IBM Corporation, with more speakers being announced soon.

Register now >

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Call for Entry: 2020 Effie Awards U.S.


Call for entry for standard (product & specialty) categories is now closed.

The Marketing Innovation Solutions category is accepting entries through January 15, 2020.

Learn More >

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2019 Effie Awards Greater China Winners Announced


The 2019 Effie Awards Greater China gala was held on November 22 at Wanda Wenhua Hotel in Beijing. "Pocket Store" by KFC & Isobar was awarded the Grand Effie.

Read more >

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APAC Effie Appoints Unilever’s David Porter as 2020 Awards Chairman


David Porter, VP of Global Media at Unilever AAR, will serve as Awards Chairman for the APAC Effie Awards' 2020 competiton. Porter previously served as the Head of Jury at the 2018 APAC Effie Awards.

The 2020 competition is open now, with deadlines running November 29 - January 10.

Learn more & enter >

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"Life Lolli" Awarded Grand Effie at 2019 Effie Awards Germany Gala


The 2019 Effie Awards Germany winners were celebrated on November 14 in Frankfurt.

KMSZ - Bone Marrow Donor Center University Hospital Dusseldorf & BBDO Dusseldorf earned the Grand Effie for their "Life Lolli" campaign.

Read more >

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2019 Effie Awards France Winners Announced


The 2019 Effie Awards France winners were announced on December 2. The Grand Effie was awarded to "Unforgettable Noel" by Bouygues Telecom, BETC & Performics.

View the winner list >

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New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery


Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.

Read the full piece in AdAge >

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​Effie Case Study Series with Mark Ritson & Linkedin


Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.

The final video in this series outlines the 9 key lessons for marketing effectiveness taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks.  Watch here >
 
Featured Case Studies:
TideFebrezeTourism AustraliaDoveGilletteAppleSnickersLidlDare Iced Coffee

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On the Effie Blog


Winner Spotlight Interview:

“Amigos de Whatsapp” by Cerveza Poker (Bavaria) & DDB Colombia

Grand Effie winner, 2019 Effie Awards Colombia competition

Read more >

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