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5 for 50 Award Shortlist Announced


Effie has announced the 11 finalists for the global ‘5 for 50’ Award. The shortlist includes Apple, Truth Initiative, L’Oreal Paris, Lifebuoy, and 7 other Effie-winning brands.

The 5 for 50 Award is presented in honor of Effie’s 50th anniversary to brands that have most effectively adapted, stayed relevant and sustained business success over the past half century.

The five winners will be announced at the 50th Annual Effie Awards Gala on May 30 in NYC.

View the full shortlist >

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2019 Effie Index Announced


Effie has announced the results of the 2019 Effie Index, which annually ranks the companies behind the most effective marketing communications ideas worldwide. 
 
This year’s rankings were determined by the cumulative success of 46 national, regional and multi-national Effie Awards competitions from 2018, encompassing 3,753 worldwide Effie winners and finalists announced between January 1, 2018 and December 31, 2018.
 
2019 Most Effective:
Marketer: Unilever
Brand: Coca-Cola
Agency Holding Group: WPP
Agency Network: McCann Worldgroup
Agency Office: Sancho BBDO
Independent Agency: Jung Von Matt
 
Read the release >
View full rankings >

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50th Annual Effie Awards Gala


Tickets are now on sale for the 50th Annual Effie Awards Gala. Join us to celebrate 50 years of marketing effectiveness, including the 2019 Effie U.S. and Global Effie Awards winners.
 
Date: Thursday, May 30, 2019
Location: Cipriani 42nd Street, New York City
 
Buy tickets >

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​Call for Entry: 2019 Effie Awards Europe

 
Entries are now being accepted for the 2019 Effie Awards Europe competition.
 
The final deadline is May 24. The Positive Change, Marketing & Business Solutions and Best of the Best categories run on an extended timeline through July 31.
 
Learn more >

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​Call for Entry: LATAM Effie Awards


Call for entry is now open for the 2019 LATAM Effie Awards.
 
This year’s competition will honor the most effective ideas that achieved results between January 1 2019 and March 31 2019.
 
Remaining deadlines run May 20 – June 3.
 
Learn more >

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On the Effie Blog


Winner Spotlight Interview:  

“Highway Gallery” by Louvre Abu Dhabu & TBWA\RAAD

Winner of 2 Effies, 2018 MENA Effie Awards

Read more >

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