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An Update from Effie Worldwide

Following many conversations with our global Effie community, we have made the decision to postpone the inaugural Global Best of the Best Effie Awards competition until 2021.
Because of the COVID-19 pandemic, our industry’s priorities are rightly shifting to essential business, which impacts the timing of this new global initiative.

Our full statement on the updates to this year’s Effie programs around the world as a result of the impact of COVID-19 is available here.

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​2020 Multi-Region Effie Awards Update

The Multi-Region entry deadline has been extended to June 5, 2020.

Campaigns must have run in at least four countries worldwide and in at least two regions between September 1, 2016 and December 31, 2019 and in at least one country between September 1, 2018 and December 31, 2019. 

If you have any questions, please contact us at global@effie.org.

More information >

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MENA Effie Postpones 2020 Competition

MENA Effie has announced that the 2020 competition has been postponed, and will resume in 2021.

Learn more >

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Effie Greater China Launches Short Video Marketing Effie Awards with Support of New Committee

Effie Awards Greater China has announced the launch of a new Short Video Marketing category, with the support of a commitee comprised of 15 senior marketing leaders.

Entry materials for 2020 Effie Awards Greater China will be released in mid-May 2020, and Call for Entry will be open from June through July. 

Learn more >

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Effie Insights

Effie Worldwide is home to world-class insights on marketing effectiveness.

Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.
Read the piece in AdAge >

10-minute Effie case study series with Mark Ritson (featuring Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, & Dare Iced Coffee)
Watch series >

Monthly Featured Cases on the Effie Case Database. 
View cases >

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