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Effie Awards U.S.: 2020 Call For Entries


Entry materials for the 2020 Effie Awards United States competition are live.

Five new categories have been introduced this year:
- Brand Integration & Entertainment Partnerships
- Direct to Consumer
- Marketing Innovation Solutions
- Marketing Disruptors
- Topical Marketing

Entry deadlines run October 15-November 12.

Please note: the Shopper Marketing Effies are now the Commerce & Shopper Effies. 

Learn More >

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2019 Effie Awards Europe Winners Announced


The 2019 Effie Awards Europe winners were announced in Brussels on October 15. McCann Worldgroup earned the title of "Most Effective Agency" following their Grand Effie win with Aldi UK for their "Like Brands" campaign.

Read more >
Scenes from the Gala >

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2019 LATAM Effie Awards Winners Announced


A total of 86 trophies were awarded at the 2019 LATAM Effie Awards Gala. Flybondi & Grey Argentina earned the Grand Effie for the "#VuelenUltraLowCost" campaign.

Sancho BBDO was named Most Effective Agency and Coca-Cola was named Most Effective Marketer.

Read more >

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​2019 Effie Awards United Kingdom Winners Announced


At the 4th annual Effie Awards UK gala, 14 trophies were awarded across 10 categories. The Grand Effie was awarded to "Project 84" by C.A.L.M. and adam&eveDDB.
 
C.A.L.M. and Mother London were named 2019's Most Effective Marketer & Agency, respectively.
 
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Juliet Haygarth Appointed Managing Director of Effie United Kingdom


Juliet Haygarth has been named Managing Director of Effie UK, where she will lead the strategic growth strategy for the program, including the Effie Awards, which launched in the UK in 2015.

“We are excited to continue to build our global network with greater presence in the UK, led by our newest worldwide team member, Juliet Haygarth," said Effie Worldwide CEO, Traci Alford. "Juliet is a strategic brand leader who brings a fresh approach to the organization and will work closely with industry leaders to enhance understanding around the drivers of marketing effectiveness.”

Read more >

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New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery


Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.

Read the full piece in AdAge >

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​Effie Case Study Series with Mark Ritson & Linkedin


Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.

The final video in this series outlines the 9 key lessons for marketing effectiveness taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks.  Watch here >
 
Featured Case Studies:
TideFebrezeTourism AustraliaDoveGilletteAppleSnickersLidlDare Iced Coffee

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On the Effie Blog


Winner Spotlight Interview:

“Re:scam" by Netsafe NZ & DDB New Zealand

11x Effie winner, 2019 APAC Effie Awards & Effie Awards New Zealand competitions. 

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