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Effie is celebrating its 50th Anniversary as the leading authority on marketing effectiveness.
Kicking off the celebration is the launch of 5 For 50. This special award will recognize the five most consistently effective brands over the past 50 years who have made Effie history, remained relevant and continued to sustain business over time and into the future.
Brands that have won more than one Effie Award over more than one year are eligible to enter.
Entry Deadlines run 6 February - 13 February 2019.
Enter Now >
One entry deadline remains for the 2019 Effie Awards Canada competition.
Extended Deadline: December 17
Review Eligibility, Fees, & Entry Guidelines here.
Call for Entries is now open for the 2019 Global Effie Awards competition, honoring effective marketing communications ideas that ran in multiple markets or regions worldwide.
Remaining entry deadlines:
December 19, 2018
January 9, 2019
January 23, 2019
Review Eligibility, Fees, & Entry Guidelines here.
The 2019 ANA Brand Masters Conference (February 27-March 1, 2019) will focus on “Highly Effective Brands that Drive Results.”
Hear from top marketers, including a selection of Effie winners who will explore key insights from there 2018 Effie-winning case studies:
“Bradshaw Stain”
Sundar Raman, VP, NA Fabric Care, P&G
Wanda Pogue, CSO, Saatchi & Saatchi
“Arby’s: We Have the Meats”
Jim Taylor, CMO, Arby’s
Rocky Novak, Managing Director, Fallon Worldwide
“Bring Your Challenges”
Colin McConnell, SVP & Chief Brand Officer, Prudential Financial
Jonny Bauer, Global CSO, Droga5
Register Today >
Effie United States and Subaru of America have announced their partnership to present the 2019 Effie Collegiate U.S. challenge.
The challenge will ask college students to reinvent the experience of buying a car to meet the expectations of Millennials and Gen Z.
Following the results-driven Effie Awards model, students will create an integrated marketing plan to effectively reach their audience. Entries will be judged by a jury of marketing industry professionals, with finalists presenting to the Subaru brand team.
Call for entries will open January 2019.
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Veronica Parker-Hahn has joined Effie Worldwide as SVP of Growth & Innovation.
Parker-Hahn brings nearly 20 years of agency and client-side experience to the organization, with an emphasis on developing and scaling marketing strategies for growing businesses.
Charged with expanding Effie’s educational initiatives globally, Parker-Hahn will be working with marketers across all stages of their careers to become more effective practitioners.
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The 10th anniversary of the MENA Effie Awards took place on November 7 at the Armani Downtown in Dubai, bringing together agencies and clients from the regional industry to celebrate the best marketing campaigns.
This year saw a ten percent increase in entries resulting in a total of 28 Gold, 45 Silver and 18 Bronze Effies awarded.
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The 2018 EACA Euro Effies winners were announced in Brussels on 17 October. Ogilvy won the Agency of the Year Award, and the Grand Effie for outstanding work was presented to Ogilvy Social Lab for their campaign The Mud Soldier for Visit Flanders.
Read More >
The 2018 Effie Awards Ukraine gala is happening now! Click below to watch live. https://t.co/zwB5sBDXKz. 1 day ago
5 for 50: Honoring the most effective marketing over the last 50 years and how it will shape our future. Enter now:… https://t.co/a6e9zNadiM. 1 day ago
This festive Effie-winning case will get you in the holiday spirit. Read "Paneton D’Onofrio" by @NestlePeru &… https://t.co/rJfecCrD5m. 1 day ago
This festive Effie-winning case will get you in the holiday spirit. Read "Paneton D’Onofrio" by @NestlePeru &… https://t.co/rJfecCrD5m. 1 day ago