Get access to Effie's additional learning via our Case Studies
Call for entry is now open for the 2020 Effie Awards United States competition.
Five new categories have been introduced this year:
- Brand Integration & Entertainment Partnerships
- Direct to Consumer
- Marketing Innovation Solutions
- Marketing Disruptors
- Topical Marketing
Final deadline: November 19
Please note: the Shopper Marketing Effies are now the Commerce & Shopper Effies.
Learn More >
The 20th annual Effie Awards Mexico Gala was held on November 6.
The 2019 Grand Effie was awarded to Nescafé & Bombay for "Nescafé Tribute." BBDO was named Most Effective Agency and AB Inbev/Grupo Modelo was named Most Effective Marketer of the Year.
View the full winner list >
Effie Worldwide is delighted to announce the launch of Effie Ireland, which joins the Effie network as its 55th program and 50th national program globally.
Effie Ireland is organized by IAPI, the professional body for the commercial creativity and communications industry in Ireland, and will host its launch event on November 28 in Dublin. The inaugural Call for Entries will begin in January 2020.
Read more >
Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.
Read the full piece in AdAge >
Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.
The final video in this series outlines the 9 key lessons for marketing effectiveness taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks. Watch here >
Featured Case Studies:
Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, Dare Iced Coffee