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Effie is celebrating its 50th Anniversary as the leading authority on marketing effectiveness.
Kicking off the celebration is the launch of 5 For 50. This special award will recognize the five most consistently effective brands over the past 50 years who have made Effie history, remained relevant and continued to sustain business over time and into the future.
Brands that have won more than one Effie Award over more than one year are eligible to enter.
Enter through 22 February 2019.
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Effie Worldwide announces the launch of Effie Academy, a rigorous training experience that will equip marketing professionals early in their careers (3-7 years' experience) with foundational knowledge and tools rooted in Effie’s method of evaluating marketing effectiveness.
The program includes a 4-day in-person Co-Lab,
1:1 mentorship from industry leaders, and an independent case study project.
The inaugural Effie Academy kicks off in New York City on February 11.
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Call for Entry is now open for the 2019 Effie Awards UK competition. Entry deadlines run 15 February through 5 April.
This year’s competition offers a variety of new categories including Shopper Marketing, Healthcare, Branded Content, and Commonwealth Games Marketing.
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Effie United States and Subaru of America have announced their partnership to present the 2019 Effie Collegiate U.S. challenge.
The challenge will ask college students to reinvent the experience of buying a car to meet the expectations of Millennials and Gen Z.
Following the results-driven Effie Awards model, students will create an integrated marketing plan to effectively reach their audience. Entries will be judged by a jury of marketing industry professionals, with finalists presenting to the Subaru brand team.
Call for entries is open through April 3, 2019.
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Effie is excited to announce its partnership with the Pakistan Advertisers Society (PAS) to launch Effie Pakistan.
As the 52nd program in the global Effie network, Effie Pakistan has opened Call for Entry for its inaugural competition and will be accepting entries through February 14 2019.
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Now on the #effieblog: Verónica Hernandez, CEO @OgilvyMX & Miami, defines effective marketing in one sentence:… https://t.co/yz0MqMsYH7. about 23 hours ago
RT @Lindsay_Stein: It’s @UMWorldwide global CEO Daryl Lee’s final year as @EffieAwards chair, so we caught up with him about Effie Academy…. about 22 hours ago
Reminder: Friday, February 22 is the final entry deadline for the #5for50 Award. Enter at https://t.co/U6Z4QAJ8me https://t.co/SJtisDRKq3. about 22 hours ago
We are honoured to have Omar Abedin, Director Marketing, Careem Pakistan, as Juror for the first ever EFFIE AWARDS… https://t.co/CJQ1Qge9a3. about 3 hours ago