Through conversations with industry leaders and collaborations with top research and media organizations, the global Effie network strives to bring you relevant and first-class insights into effective marketing strategy.
Effie Case Study Series with Mark Ritson
Jul 29, 2019
Effie Worldwide partnered with Mark Ritson, Adjunct Professor, Writer, and teacher of Marketing Week's Mini MBA and the team at LinkedIn for a 10-part series featuring Effie-winning case studies.
The final video in this series outlines the 9 key lessons for marketing effectivess taken from the analysis of over 6,000 Effie-winning case studies over the past 50 years and highlighted through in depth case studies over the past 9 weeks. Watch here >
Featured brands: Tide, Febreze, Tourism Australia, Dove, Gillette, Apple, Snickers, Lidl, Dare Iced Coffee
New Research Uncovers Biggest Differentiator of Effective Marketing: Bravery
Jul 25, 2019
Traci Alford, President & CEO of Effie Worldwide, shares learnings from an analysis of over 6,000 Effie-winning cases.
Read the full piece in AdAge >
2019 Forbes Survey
Apr 12, 2019
CMOs, Agency Execs Eye Machine Learning, Owned Events And Experiences To Push Overall Marketing Effectiveness
Now in its ninth year, the annual survey of Effie Awards U.S. Final Round judges, conducted in partnership with the Forbes CMO Network, gauges advertising & marketing executives’ opinions on timely industry issues.
This year’s survey asked leaders to provide their thoughts on the trajectory of their business’ marketing budgets and their approaches to balancing automation & human creativity.
Read More >
On the Effie Blog
Winner Spotlight Series
Feb 19, 2019
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. In celebration of the most effective marketing communications acknowledged by Effie around the world, we have asked the teams behind the Effie-winning work to share their insight into what it takes to be effective. Check out our Winner Spotlight series for interviews with marketing leaders who are moving the needle forward.
Read More >