Through conversations with industry leaders and collaborations with top research and media organizations, the global Effie network strives to bring you relevant and first-class insights into effective marketing strategy.
On the Effie Blog: Winner Spotlight Series
Nov 15, 2017
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. In celebration of the most effective marketing communications acknowledged by Effie around the world, we have asked the teams behind the Effie-winning work to share their insight into what it takes to be effective. Check out our Winner Spotlight series for interviews with marketing leaders who are moving the needle forward.
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Effie Blog: In One Sentence…
Jan 17, 2017
In one sentence, how do you define effective marketing?
In one sentence, what is the best advice you can offer marketers today?
Each Monday, we share a unique perspective on these questions from top marketers on the Effie Blog.
If you would like to be included in this series, please submit your definition of effective marketing or advice for marketers (in one sentence) to firstname.lastname@example.org.
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2017 Forbes Survey
May 01, 2017
Now in its seventh year, the annual survey of North American Effie Awards Final Round judges, conducted in partnership with the Forbes CMO Network,
gauges advertising executives’ overall take on the most pressing industry issues. This year’s survey asked the Jury, representing both agency and client-side marketers, to provide their opinions on topics ranging from what's holding our industry back, the expertise they’re increasing on their staff, and the future forward technologies they plan to implement in the coming year.
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Effie Judge Spotlight: 2017 North American Effie Awards
Jul 27, 2017
Effie Awards judges, each selected for their unique professional experiences and perspectives, are responsible for identifying the most effective ideas that worked.
We sat down with a selection of Final Round Judges for the 2017 North American Effie Awards to discuss how they’re using data, the future of effective marketing, and more.
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