Championing and improving the practice and practitioners of marketing effectiveness.
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.
Effie Worldwide’s resources include a Case Studies database of hundreds of effective marketing communications cases worldwide – including strategy, ideas and results, the Effie Effectiveness Index ranking effective companies and brands worldwide, the Effie Awards and Collegiate Effie awards programs, insights, videos and white papers on effective marketing and other key educational and learning tools around sharing insight on the principles of effective advertising and marketing communications.
About the Effie Awards - Awarding ideas that work.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effies and the Positive Change Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and more than 45 national Effie programs.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s educational offerings.
Follow @EffieAwards on Twitter for updates on Effie information, programs and news.
Effie’s Case Studies area features finalist and winning cases from the Effie Awards programs worldwide, including 90 word summaries, videos of the winning work and hundreds of written case studies on effective marketing communications strategies, ideas and results. The purpose of the case database is to educate about effective marketing communications and to showcase the companies and individuals creating effective work to enhance learning in our industry.
All users can search the site for relevant example cases and to learn more about the companies creating effective work – publicly available information includes recognition of the companies and individuals who created the effective work, a 90 word summary of each campaign and visuals from the effective cases.
Subscribers have access to view a video of the work for each case and, for cases that gave permission to publish, the written case. Subscription also includes access to paid white papers and vides available for purchase through effie.org
Effie is a non-profit educational organization focused on enhancing learning in our industry. We encourage interested individuals to reach out to get involved via the contact us and judging volunteer pages and to explore other important Effie Initiatives including the store where subscriptions and award materials can be ordered, the job bank, our sponsors and partners section and our social channels.