Future Council

Casey Baksa is a career storyteller and growth marketing leader who has driven marketing and communications strategy for some of the world's most recognized brands, including Amazon, McDonald's, Salesforce, and Eli Lilly. Across both in-house and consultative roles throughout his career, Casey has led impactful growth strategies within numerous industries, including food, pharma, technology, entertainment, finance, and education. 

Casey employs a customer-centric marketing philosophy focused on delivering personalized, relevant, and valuable experiences, and a leadership style based on humility, empathy, empowerment, and continuous improvement. With an educational background rooted in writing, Casey believes in the power of compelling storytelling to deliver measurable growth for businesses.  

He currently serves as Sr. Director of Lifecycle Marketing at Chime, one of the world's largest and fastest growing financial technology companies. There, he focuses on scaling Chime's member communications strategy to increase member acquisition, activation, and retention. Prior to Chime, Casey held multiple marketing leadership roles at Amazon (first in Consumer Payments, then for Amazon Music). Prior to that, he held marketing and client success roles at SmarterHQ (A Wunderkind Company), where he worked with large retail brands, including Eddie Bauer, Finish Line, and JustFab, to implement revenue-generating marketing programs. Before that, he held multiple agency roles, partnering with global brands (McDonald's, Salesforce, Dow, Eli Lilly, Purina) on integrated digital marketing experiences.

Casey's work has been recognized for marketing and creative excellence throughout his career. His recognitions include the Experian "People's Choice" award, eTail "Best In Class" award, two International Davey Awards for website design and content, and two MarCom Gold awards. He holds a B.A. in Journalism and an MBA from Indiana University.  

Outside of work, Casey is passionate about music, the outdoors, hockey, and his family. He has self-produced music that has been featured on shows on MTV, Bravo, and E! He is also passionate about giving back to U.S. veterans who have sacrificed their time and safety on behalf of our country, and serves as a mentor for American Corporate Partners, which connects veterans with corporate professionals to support their long-term career development. He lives in Seattle with his wife, two children, and two cats. 

Jennifer Brockington is the Executive Director of Advertising, Integrated Media Strategy, Content and Market Research at Ally Financial, which is a leading digital financial services company.  

In this role, Jennifer leads the consumer go-to-market strategy focused on driving brand visibility, continuity and talkability with disruptive and scalable campaigns that inform consumers of Ally’s financial solutions and “do it right” brand philosophy. Responsibilities inclusive of acquisition creative, enterprise editorial content strategy, social platform presence, holistic media channel mix, enterprise marketing comms planning, and brand health measurement.  

Prior to joining Ally in 2010, Brockington spent her career on the agency side at BBDO, where she held management roles for the AT&T account and launched the iconic Raising the bar campaign. 

Jennifer earned a bachelor’s degree in marketing from Clemson University and is an avid Tiger fan. She is a busy mother of three and active in fundraising and volunteerism for several community organizations. 

Gabrielle Gibbs is the Head of Measurement Solutions Marketing, Global Business Marketing at Meta. Gabrielle leads a team of marketers who amplify how measurement solutions, and good measurement practices maximize advertisers performance. Prior to this role, Gabrielle joined Meta in 2014 as a member of the leadership team that established Meta’s Insight practice Facebook IQ. Gabrielle led the Advertising Insights content strategy team which developed thought leadership on effective marketing strategies ranging from “Why Creativity Matters More in the Age of Mobile”, “Driving Action Effectively on Mobile”, to “Demystifying Measurement: Why Methodology Matters”.  

Gabrielle’s perspective on advertising and media was shaped by over a decade of work experience at Nielsen and Parade Magazine in roles that spanned Business Development, Communications, Marketing and Media Product Leadership. This background has led her to become a creative, data curious, and result-oriented marketing communication professional.  

Gabrielle holds a BA in Business Administration from Franklin and Marshall College and a MS in Integrated Marketing Communications from Medill, Northwestern University. She is an active Northwestern alumnus. A former Medill Club of New York Board member where she served as Board President for 3 of her 5 years on the board. Gabrielle currently serves as a mentor for the Northwestern Alumni Learners and Leaders program.  

Mentorship is a passion area for Gabrielle, doing so both formally and informally throughout her career. Today she is a mentor within Meta's Global Business Marketing Own Your Career program, serves as an Executive Mentor for ARF WIDE program and She Runs It Mentor program.  

Gabrielle resides in Park Slope, Brooklyn, is a member of Brooklyn Museum and BAM and is an avid live music fan often seeking out shows to inspire her next vacation. 

 

An accomplished media professional with 20+ years of experience in Advanced Audience Advertising, Strategic Partnerships, Strategic Media Planning & Buying, and Business Development. Experience across diverse clients from Fortune 500 Advertisers, Global Agencies, National & Local Media Sellers, and Digital Publishers. Successful and proven track record of delivering year over year double-digit revenue growth through product developments and refocused business strategies. A collaborative & motivating leader focused on culture, diversity, and engagement through professional and personal growth.

Passionate about Advanced Audience Advertising, Data partnerships, and analytics. Has created success by understanding data at a fundamental level and finding ways to connect and combine products and data to create unique insights and new business opportunities.

Most proud of being a mom of 3 amazing kids, and a full-time open-door manager while being a mentor to women both at work and locally - helping others find their voice and express their value to grow and succeed.

Benjamin Hinamanu is a Creative Lead at Airbnb, with previous experience at Droga5, Wieden and Kennedy, Media Arts Lab, and Observatory.

When he’s not scribbling creative ideas on restaurant napkins, he’s booking tattoo appointments, belly laughing with his loved ones, and finding the best food spots in Brooklyn. 

Lara is an experienced and passionate business leader with 15+ years of experience building and growing brands across multiple industries including consumer goods, alcohol, beauty and sports in both global and U.S. roles. 

In 2021, Lara joined as the first Chief Marketing Officer and EVP of Marketing at the Kansas City Chiefs.  While overseeing all aspects of marketing in the U.S. including brand strategy, fan development, content & production, events and community impact, she is also responsible for the internationalization of the club in Germany and Mexico.   

Chosen as one of the Most Powerful Women in Sports by AdWeek in 2021, Lara believes in the impact that sports can have on fans, new and old, in Kansas City and around the world and the endless opportunities that can come to life when creativity is at the heart of the ideas.  She believes in the power of diversity of people, backgrounds and thought and continues to advocate for change throughout the industry. 

Prior to joining the Chiefs, she spent more eight years in multiple marketing roles with Anheuser-Busch InBev, eventually taking over as Vice President of U.S. Marketing for Stella Artois.  Before leading the national marketing efforts for Stella Artois, she oversaw AB Inbev’s regional brand portfolio, global experiential and sponsorship business and digital media partnerships. Those roles saw her develop and lead experiential platforms and campaigns around Super Bowl LIV, FIFA World Cup, the World Surfing League, UFC, Wimbledon, Tomorrowland and many more. 

 

 

 

 

 

I like making things.

Things I’ve never made before.

Things that unify brand expression with brand experience. Things that create competitive advantage and drive businesses forward. Things that require unwavering optimism, bravery, and relentless creative problem solving. Things that leverage emerging technology and centuries-old handcrafted techniques. Things that amplify distinctive values and encourage the change we want to see in one another and this world. Things that come to life in partnership. Things that make you stop, make you wonder, make you smile.

Jovan Martin is a proven thought leader and media and marketing professional with over 15 years of experience.  She recently joined LVMH as the Vice President of Media-North America and leads the development and consolidation of the Group’s integrated media activities across all business units and brands in the US and Canada. 

Prior to LVMH, Jovan was the U.S. Head of Beauty & Personal Care Media for Unilever, spearheading traditional and digital media investment and strategy for over 20 iconic brands including Dove and TRESemmé.  She also led the development of its full-funnel planning approach, which transformed Unilever’s go-to-market strategy and delivered more effective brand plans.  Jovan is passionate about finding innovative ways to build strong, genuine connections between brands and people that spark joy. 

Jovan certainly has a well-rounded view of the industry, with experience at a brand consultancy, creative agency, and media agency.  Prior to Unilever, Jovan was a Partner, Strategy Director at MediaCom on the Anheuser Busch InBev account.  During her time at MediaCom, she worked in both the New York and London offices across several brands including P&G, Canon, Bayer, and AARP. 

She earned her BS in Finance and Marketing from the University of Maryland and her MBA in Marketing from the Wharton School of Business.  In 2020, she was also recognized as part of Ad Age's 40 Under 40 list. 

An expert marketer with 20 years in the restaurant industry, Stephanie is recognized as a catalyst for insight-driven strategy, category-leading innovation, and disruptive integrated marketing. Stephanie is currently the Vice President of Brand Marketing at Chipotle overseeing brand strategy, advertising, innovation, experiential, and brand activation. Driving a marketing strategy rooted in transparency, Stephanie has led award-winning marketing campaigns anchored in purpose leading to record sales and digital growth.  

Stephanie’s career experience spans both the restaurant and entertainment industries. Prior to Chipotle, Stephanie served as the Chief Marketing Officer at TGI Fridays, where she led brand strategy and planning, development, and execution of marketing, advertising, digital/off premise, and culinary. She held senior leadership roles at Taco Bell for over 12 years, ultimately serving as the Chief Product Marketing Officer, responsible for driving marketing strategy and innovation, including leading the teams that designed Doritos Locos Tacos, Taco Bell breakfast, and the value menu.    

Stephanie’s accomplishments include generating record sales and profit for Fortune 500 companies, receiving Adweek’s Advertising Women of New York “Changing the Game” Award, being inducted into Ad Age’s 2020 Class of Women to Watch, and being featured as one of Fast Company’s Most Creative People in Business in 2016. Stephanie holds an MBA from the UCLA Anderson School of Management and a Business Economics undergraduate degree from UCLA. 

Johan Radojewski is a marketing executive with over 15 years of expertise in developing and executing successful marketing strategies and activations for global companies such as The Absolut Company (Pernod Ricard), Procter & Gamble, and Nike.  

He currently holds the position of Vice President Marketing at Pernod Ricard USA, where he is responsible for driving brand growth and increasing market share. In this role, he oversees the company's business and marketing efforts for its portfolio of Irish, Scotch, and Prestige Whiskeys, delivering measurable results that positively impact the bottom line. 

During his tenure as Global Vice President Marketing at The Absolut Company, Johan had a proven track record of achieving outstanding business results as he led the brand and innovation efforts of Malibu Rum and Kahlua. His leadership resulted in Kahlua returning to global share growth after almost three decades of decline, while Malibu achieved an impressive +25% revenue growth and was awarded Brand Champion of the Year in 2021 and 2022 by The Spirits Business. 

Johan has a passion for building and leading high-performing teams that achieve exceptional results. He fosters a culture creativity, collaboration, and accountability and his contagious passion for marketing drives him to mentor emerging talent and spearhead digital leadership upskilling programs to future-proof organizations. 

Johan holds a Master's degree in Marketing & Business Strategy from the Stockholm School of Economics and the University of British Columbia. In 2022, he relocated from Stockholm, Sweden, to New York, where he currently resides with his wife and two daughters. When he's not developing impactful work for global brands, he enjoys exploring new food experiences, skiing, and spending quality time with his family and friends, preferably all at the same time. 

Marketing executive with 20+ years experience in developing creative marketing programs for world-class brands. Proven leader who knows how to convert complexity into clarity, resulting in breakthrough creative work, tangible results, and happier people. Above all else, determined to find a way for great ideas to reach their full potential.

Ricardo Viramontes is TSHC’s Chief Creative Officer and General Manager of Uninterrupted. With over 20+ years of experience, he occupies a unique position at the intersection of storytelling, cultural insights, and strategic understanding. Throughout his career, Ricardo has developed intellectual properties, award-winning campaigns, interactive platforms, and original content for some of the world's most prominent brands.

His multidisciplinary work has garnered awards and accolades at prestigious events and organizations, including the Cannes Lions International Festival of Creativity (Film Grand Prix and the first Branded Entertainment Grand Prix), Adweek's Creative 100, The One Show, One Show Entertainment, One Show Design, TED Ads Worth Spreading, the Clios, Webby Awards, the Art Directors Club, AICP, D&AD, NXT Stage Hollywood Awards, the Andy Awards, AIGA, and Communication Arts.