Culture & The Arts
Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.
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2019 BRONZE
$450 million: Selling Da Vinci's Salvator Mundi
True artistic mastery will always command high prices, but appealing to emotion and ego can create a bidding war for the record books. In this case, the sale of “The Last Da Vinci”, or Salvator Mundi, for $450 million. The highest price ever paid for a piece of art.
Brand:
Christie’s
Client:
Christie's New York
Agency:
Droga5
Language:
English
2018 BRONZE
What do you need to read
"The reader" is a large cultural and emotional program launched by CCTV, which is played by the famous host Qing Dong as the producer, and is broadcast jointly by the CCTV integrated channel with the golden time of the variety channel. The first season has been broadcast.
Brand:
The Reader
Client:
CCTV
Agency:
Hand in Hand
Language:
Mandarin
FINALISTS
Milwaukee Public Library
How One Library Wrestled for Relevance and Won
YOUKU
IMC Project of TMALL 2018 Shopping Festival Gala
Sony Pictures
Hotel Transylvania 3: Summer Vacation
