Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2023 BRONZE

Something To Offend Everyone

To make a name for the Brooklyn Film Festival as a much-needed space to have your cultural views challenged, we created a campaign that boldly embraced uncomfortable feelings. "Something To Offend Everyone" was centered around comedic conversation starters that ultimately succeeded in sparking interest in the festival. Across the board our work drove increased interaction compared to the previous year's campaign including a 25% increase in search, a 272% increase film views, a 9% lift in web-traffic, a 17% increase in attendance and a 35% increase in film submissions.

Brand: Brooklyn Film Festival
Client: Brooklyn Film Festival
Agency: MullenLowe
Language: English

2020 BRONZE

Own the Controversy

We were tasked with selling Jeff Koons' Rabbit, the very first of his mirrored balloon animals. Fraught with contradiction since it landed on earth in 1986, we leaned into the controversy to spark debate and encourage bidding among the few. We sold the Ultimate Icon for $91.1MM, $30MM above the initial estimate. Rabbit set a world record for the sale of a Jeff Koons piece, a world record for sculpture, and a world record for the sale of a work by any living artist.

Brand: Christie's
Client: Christie's New York
Agency: LIDA
Language: English

2019 BRONZE

Duceppe Repositioning

Times are tough for the theatre sector in Quebec: Attendance and revenue are decreasing, and seasonal memberships are declining in popularity, while the availability continues to rise. The DUCEPPE Theatre in particular has seen a consistent drop in revenue for over 15 years, but thanks to strategic repositioning, DUCEPPE is back on the path to profitability. Beyond curbing the decline, it has seen an increase in memberships as well as an increase in ticket sales. Plus, younger customers have now become interested and engaged with the brand.

Brand: Duceppe
Client: Duceppe
Agency: Publicis Montreal
Language: English, French

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation