Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

1999 SILVER

California Science Center Grand Opening

The California Science Center, a 130-million, interactive, science learning facility, opened in Los Angeles earlier this year amidst a marketing landscape of big spending, high-profile family destinations. In order to meet the aggressive attendance and revenue goals, the Science Center would have to shed its inherited image of low-tech, antiquated museums with the passive activities. The new positioning made it the most exciting and fun, hand-on, interactive, family destination in Southern California. Despite very limited paid advertising spending, virtually all of the annual attendance and revenue goals have already been exceeded in just the first 8 months of operation.

Brand: California Museum Foundation
Client: California Science Center
Agency: Bates USA West
Language: English

1998 GOLD

Is this the year you finally do the Opera?

In a targeted direct mail campaign, ADWORKS created two pieces which invited a younger audience (and a segment of people who had never tried opera) to sample a season of classics at the Baltimore Opera Company. The creative strategy aimed at making people feel that opera was approachable. Our media strategy used direct mail to talk to two very specific segments, a younger group interested in cultural activities but who had never before tried opera and a second group who has either attended opera previously or were known music lovers. The results were that every goal was met including 18% revenue increase and a 41% increase in single ticket sales revenue, more than double the objective.

Brand: The Baltimore Opera Company
Client: Baltimore Opera Company
Agency: Adworks, Inc.
Language: English

1998 SILVER

The Musical Spectacular

The goal of the campaign was to increase single ticket sales 6% vs the previous year. To do this, we targeted the family audience with advertising and direct mail to Women 25-49 with children 6-12 years. The campaign had to communicate the musical spectacular nature of the production and the transformational experience. Single ticket sales increased 30% versus a year ago.

Brand: A Christmas Carol
Client: Madison Square Garden
Agency: Earle Palmer Brown
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation