Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

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1998 SILVER

The Musical Spectacular

The goal of the campaign was to increase single ticket sales 6% vs the previous year. To do this, we targeted the family audience with advertising and direct mail to Women 25-49 with children 6-12 years. The campaign had to communicate the musical spectacular nature of the production and the transformational experience. Single ticket sales increased 30% versus a year ago.

Brand: A Christmas Carol
Client: Madison Square Garden
Agency: Earle Palmer Brown
Language: English

1997 GOLD

Dresden: Treasures from the Saxon State Library

ADWORKS developed a print campaign that ran in Washington Post for the "Dresden: Treasures from the Saxon State Library" exhibit at the Library of Congress. The campaign was designed to increase traffic, generate awareness and modify the public perception of exhibitions at the Library of Congress and resulted in a tremendous increase in weekly and overall traffic and a much wider variety of attendees for the exhibiton.

Brand: Library of Congress
Client: The Library Of Congress
Agency: ADWORKS,INC
Language: English

1997 SILVER

Palaces of St. Petersburg

The campaign to promote The Palaces of St. Petergburg: Russian Imperial Style exhibition attracted 10.8% more visitors than the goal of 500,000 to a unique, one-appearance-only event featuring a relatively unfamiliar subject. Morever, the event was being held in Jackson, MS, a city not known as a cultural center. The event also competed against perhaps the largest drawing spectacle in many years, the 1996 Atlanta Olympic Games. The total advertising and production budget was only 1,000,000.

Brand: Palaces of St. Petersburg:Russian Imperial Style
Client: Mississippi Commission for Int'l Cultural Exchange, Inc.
Agency: The Ramey Agency
Language: English