Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2002 SILVER

See a movie instead

For the past five years there has been an annual film festival in Los Angeles. Unfortunately, no one knew about it except for a few movie industry insiders- and attendance continued to be disappointing. To achieve aggressive attendance goal of (+20%), it was crucial to reach beyond the "Hollywood Insiders" and appeal to a broader film going audience by nullifying the "I'm too cool and hip" Hollywood stereotype, and what better way than to have a slightly overweight, everyday spokesperson with a sandwich board around his neck on a personal quest to get all Los Angelinos to attend the LA Film Festival. Results: Our spokesperson's mission to get everyone out to "See a Movie Instead" increase attendance to the LA Film Festival by 36%.

Brand: Independent Film Project
Client: Independent Film Project West
Agency: DDB Los Angeles
Language: English

2002 SILVER

Intrigue, Love, Fear and Sex at the SF Ballet

Overall, the new campaign for the SFB signaled a dramatic sea change in the way that the Ballet chose to communicate to a broader, non-subscribing audience. The successes of the campaign illustrates that the Ballet could break beyond its own conventions and find a new way to engage audiences it had not, hitherto, been able to reach. Work for the SFB is now underway for the next season.

Brand: San Francisco Ballet
Client: San Francisco Ballet
Agency: Goodby, Silverstein & Partners
Language: English

2002 BRONZE

Steichen

In the face of fierce competition for share of leisure dollar and time, the Whitney launched a campaign to broaden the appeal of Edward Steichen, a little known master photographer, and at the same time to increase attendance at the Whitney. Though museum goers prefer the familiar, and have low interest in photography exhibitions, this campaign conveyed the essence of Steichen's unique style to such an extent that attendance was beyond expectations. the success in generating interest in Steichen was such that all the exhibit catalogues were sold out.

Brand: Whitney Museum of American Art
Client: Whitney Museum of American Art
Agency: Bates USA
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation