Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2007 BRONZE

Catch The Grinch

Most Broadway shows succeed in attracting their audience of tourists by showcasing their respective production's size and spectacle through conventional media. Without the benefit of noteworthy stars, fancy pyrotechnics or the ad budget that goes with it, we literally brought to life a Dr. Seuss classic through a holistic, unconventional campaign that inspired a Broadway record number of New Yorkers to CATCH THE GRINCH.

Brand: How the Grinch Stole Christmas, The Musical
Client: Running Subway Productions
Agency: MargeotesFertittaPowell
Language: English

2006 GOLD

It's Movies. It's New York

The Tribeca Film Festival has grown into a world-class festival. Through a focused advertising and identity program, Tribeca takes on Sundance and Cannes with a long-term goal to create a home for global exposure of independent film. The 2004 campaign drove record attendance, reinforcing the festival as a major, not-to-be-missed destination for independent film.

Brand: The Tribeca Film Festival
Client: Tribeca Film Festival
Agency: Ogilvy & Mather
Language: English

2006 SILVER

Realitywood

In order to survive 2005, the Full Frame Documentary Film Festival had to grow ticket sales 15%. To achieve this goal, the festival needed to broaden its appeal beyond the documentary film aficionado to a more mainstream yet culturally savvy audience open to entertainment options beyond the expected Hollywood fare but that perceived documentaries as dull and boring. "Realitywood" was created to play off Hollywood's penchant for melodramatic clich. This integrated "anything goes" campaign underscored the honesty, importance and pure entertainment value of documentaries. As a result, 2005 ticket sales grew 24%, 1.6 times the goal and four times the growth rate of the past three years.

Brand: Full Frame Documentary Film Festival
Client: Full Frame Documentary Film Festival
Agency: McKinney
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation