Culture & The Arts
Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.
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2011 SILVER
Sue Escapes
When first unveiled by The Field Museum, Sue, the most complete T-Rex ever found, was a worldwide phenomenon. But a decade and 16 million visitors later, she'd gone from "must see",to "has been". The challenge? Convince people to come see her again on her 10th Anniversary. The solution? Present Sue, not as a collection of bones, but a living, breathing dinosaur. The campaign declared that Sue had fled the museum and was on the loose. In the end, letting Sue out was exactly what we needed to bring people in.
Brand:
The Field Museum
Client:
The Field Museum
Agency:
DDB Chicago
Language:
English
2011 BRONZE
The Red Cube Project
In December of 2009, the Art Institute of Chicago placed 500 numbered Red Cubes, each with a URL and unique password, all over Chicago as an experiential marketing program to bring the surprise and delight of Art outside of the museum and directly into the hands of Chicagoans. The objectives were to generate buzz about the Art Institute and drive museum attendance. The campaign was successful in generating significant media and consumer buzz as well as well as an increase in attendance numbers.
Brand:
Art Institute of Chicago
Client:
Art Institute of Chicago
Agency:
Energy BBDO
Language:
English
2010 SILVER
Real Pirates
Thanks to legend and lore, people see pirates as plank walking, swashbuckling outlaws who live lives of unabashed adventure. However, this fantasy is not quite reality. So to promote Real Pirates at Chicago?s Field Museum we gave people an authentic taste of pirate life. We recruited them to 'go on the account' and experience first-hand what it was like to be a real pirate. In the end, we exceed our goals and proved that, sometimes, reality can be even more intriguing than fantasy.
Brand:
The Field Museum
Client:
The Field Museum
Agency:
DDB
Language:
English
FINALISTS
Milwaukee Public Library
How One Library Wrestled for Relevance and Won
YOUKU
IMC Project of TMALL 2018 Shopping Festival Gala
Sony Pictures
Hotel Transylvania 3: Summer Vacation
