Culture & The Arts
Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.
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PROGRAM
2009 SILVER
They Exist
The Field Museum of Chicago is a respected institution. It's also perceived as dusty and traditional, especially compared to other modern and exciting Chicago offerings. So, to get people to come see an exhibit about mythic creatures, The Field brought mythic creatures to the people. Unicorns and mermaids took to the streets of Chicago forcing people to reconsider their preconceived notions of fantasy and reality, and of the museum. The result? A success of magical and mythical proportions.
Brand:
The Field Museum
Client:
The Field Museum
Agency:
DDB Chicago
Language:
English
2008 GOLD
The Afro Pick Campaign
Leading up to opening night, single ticket sales for the play, Cuttin' Up, were well below projections. The Alliance Theatre needed a quick marketing fix that would double ticket sales and avoid a sales disaster. We leveraged the iconic imagery of the Afro Pick in an experiential marketing campaign. The Pick was not only relevant to the play's topic, but it also generated tremendous buzz in the market. After bringing the pick to life, the Alliance Theatre saw single ticket sales increase by eight times.
Brand:
Cuttin' Up at the Alliance Theatre
Client:
The Alliance Theatre
Agency:
BBDO Atlanta
Language:
English
2008 BRONZE
It's A Sign
When your goal is to deepen engagement with consumers, sometimes it takes a sign from a higher power. The 'It's A Sign' tease-and-reveal campaign we created utilized strategically placed apparitions to connect with and engage consumers to meet our objectives: increase both VIP ticket purchases and food and beverage sales. The community took notice of the signs and, more importantly, the objectives were surpassed.
Brand:
Basilica of Saint Mary's
Client:
Basilica of Saint Mary
Agency:
OLSON
Language:
English
FINALISTS
Milwaukee Public Library
How One Library Wrestled for Relevance and Won
YOUKU
IMC Project of TMALL 2018 Shopping Festival Gala
Sony Pictures
Hotel Transylvania 3: Summer Vacation
