CLIENT
Imagine It! The Children's Museum of Atlanta
Kathryn Hill, Interim Dir./Chief Operating Officer
Donna Walker, Dir. of Mktg.
AGENCY
Austin Kelley Advertising *Lead Agency
Susan Frost, VP - Account Dir.
Erin Tucker, Account Coordinator
Jay Shields, President/CEO
Margaret Gearing, EVP - Dir. of Client Services
Duncan Stone, Sr. VP - Creative Dir.
Nichole Meade, V.P. - Dir. of Media Planning
SUMMARY
Imagine It! The Children's Museum of Atlanta's challenge was to differentiate themselves from the dozens of activities available to parents and their kids. We used insights gained from extensive research to craft a compelling message to appeal to families with young children. By appealing to the heart of the Atlanta media community, a significant amount of media exposure was generated at no cost. The campaign far exceeded their objectives for their Grand Opening time period.
