Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2003 GOLD

How Much Reality Can You Handle?

To pursue its goal of being seen as the leading documentary film festival in the country, DoubleTake had to broaden its appeal to a more mainstream audience who consider documentaries to be preachy and boring. Complicating matters, the glut of "reality" TV shows misrepresented how entertaining the true reality of documentaries can be. By creating a campaign that showcased absurd and provocative real-life vignettes via documentary-style ads, DoubleTake was able to show that true reality TV is more compelling than anything brainstormed in a TV network boardroom -- increased advanced sales of festival passes by 177% and helping position DoubleTake as the leading documentary film festival in the country.

Brand: DoubleTake Documentary Film Festival
Client: DoubleTake Documentary Film Festival
Agency: McKinney + Silver
Language: English

2002 GOLD

Labels

In order to increase awareness of the Museum of Contemporary Art and make itself visible, relevant and accessible, MOCA brought the museum experience to Los Angeles. Through the use of the "label" campaign, MOCA was able to get Angelenos to experience the everyday surroundings with a different perspective. People were able to see the extraordinary. Los Angelenos embraced the experience and came to the museum for some inspiration and fun, and left with a little something to fuel their own creativity

Brand: The Museum of Contemporary Art, Los Angeles
Client: The Museum of Contemporary Art Los Angeles
Agency: TBWA\Chiat\Day
Language: English

2002 SILVER

See a movie instead

For the past five years there has been an annual film festival in Los Angeles. Unfortunately, no one knew about it except for a few movie industry insiders- and attendance continued to be disappointing. To achieve aggressive attendance goal of (+20%), it was crucial to reach beyond the "Hollywood Insiders" and appeal to a broader film going audience by nullifying the "I'm too cool and hip" Hollywood stereotype, and what better way than to have a slightly overweight, everyday spokesperson with a sandwich board around his neck on a personal quest to get all Los Angelinos to attend the LA Film Festival. Results: Our spokesperson's mission to get everyone out to "See a Movie Instead" increase attendance to the LA Film Festival by 36%.

Brand: Independent Film Project
Client: Independent Film Project West
Agency: DDB Los Angeles
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation