Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

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2006 BRONZE

BODY WORLDS: Discover What You're Made Of

The Museum of Science & Industry, like other museums, was experiencing lower attendance, down 21% in 2004 from two years earlier. Seen as a traditional place, the museum was losing the busy American people to more exciting cultural activities. As the museum prepared to open Body Worlds, a temporary exhibit exposing the inner workings of human bodies, it needed to make the exhibit as much a cultural experience as a scientific one. To do so, the campaign tapped into a macabre vein of morbid curiosity and turned potential boredom and disinterest into fascination.

Brand: Chicago Museum of Science and Industry
Client: Museum of Science and Industry
Agency: Leo Burnett USA
Language: English

2005 GOLD

How Much Reality Can You Handle?

How do you grow a stagnant brand that has already attracted its "best customers" in the market? To increase attendance, Full Frame needed to broaden its appeal beyond the documentary film aficionado to a more mainstream audience that perceived documentaries to be "dry and boring. " And complicating matters was the glut of "reality" TV shows that misrepresented how entertaining and intriguing the true reality of documentaries could be. By creating a campaign that used documentary-style real-life film vignettes and news-style print ads, we were able to showcase how compelling true reality could be. As a result, the 2004 festival experienced sixteen sold-out performances and a 15% increase in tickets sales.

Brand: Full Frame Documentary Film Festival
Client: Full Frame Documentary Film Festival
Agency: McKinney
Language: English

2004 SILVER

Uncomfortably Cloe

In light of economic, product and other challenges, the goal was to overcome these obstacles and increase attendance, online ticket sales and ad awareness. The main creative strategy instinctively sought to leverage the uneasiness we all feel toward sharks against the inherent interest we all have in them. In the end, despite projected losses, the Aquarium reached all three objectives.

Brand: The National Aquarium in Baltimore (NAIB)
Client: National Aquarium In Baltimore
Agency: Eisner Communications
Language: English