Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

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2004 BRONZE

What Will Your Child Discover?

Imagine It! The Children's Museum of Atlanta's challenge was to differentiate themselves from the dozens of activities available to parents and their kids. We used insights gained from extensive research to craft a compelling message to appeal to families with young children. By appealing to the heart of the Atlanta media community, a significant amount of media exposure was generated at no cost. The campaign far exceeded their objectives for their Grand Opening time period.

Brand: Imagine It! The Children's Museum of Atlanta
Client: Imagine It! The Children's Museum of Atlanta
Agency: Austin Kelley Advertising
Language: English

2003 GOLD

How Much Reality Can You Handle?

To pursue its goal of being seen as the leading documentary film festival in the country, DoubleTake had to broaden its appeal to a more mainstream audience who consider documentaries to be preachy and boring. Complicating matters, the glut of "reality" TV shows misrepresented how entertaining the true reality of documentaries can be. By creating a campaign that showcased absurd and provocative real-life vignettes via documentary-style ads, DoubleTake was able to show that true reality TV is more compelling than anything brainstormed in a TV network boardroom -- increased advanced sales of festival passes by 177% and helping position DoubleTake as the leading documentary film festival in the country.

Brand: DoubleTake Documentary Film Festival
Client: DoubleTake Documentary Film Festival
Agency: McKinney + Silver
Language: English

2002 GOLD

Labels

In order to increase awareness of the Museum of Contemporary Art and make itself visible, relevant and accessible, MOCA brought the museum experience to Los Angeles. Through the use of the "label" campaign, MOCA was able to get Angelenos to experience the everyday surroundings with a different perspective. People were able to see the extraordinary. Los Angelenos embraced the experience and came to the museum for some inspiration and fun, and left with a little something to fuel their own creativity

Brand: The Museum of Contemporary Art, Los Angeles
Client: The Museum of Contemporary Art Los Angeles
Agency: TBWA\Chiat\Day
Language: English