Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2002 SILVER

Intrigue, Love, Fear and Sex at the SF Ballet

Overall, the new campaign for the SFB signaled a dramatic sea change in the way that the Ballet chose to communicate to a broader, non-subscribing audience. The successes of the campaign illustrates that the Ballet could break beyond its own conventions and find a new way to engage audiences it had not, hitherto, been able to reach. Work for the SFB is now underway for the next season.

Brand: San Francisco Ballet
Client: San Francisco Ballet
Agency: Goodby, Silverstein & Partners
Language: English

2002 BRONZE

Steichen

In the face of fierce competition for share of leisure dollar and time, the Whitney launched a campaign to broaden the appeal of Edward Steichen, a little known master photographer, and at the same time to increase attendance at the Whitney. Though museum goers prefer the familiar, and have low interest in photography exhibitions, this campaign conveyed the essence of Steichen's unique style to such an extent that attendance was beyond expectations. the success in generating interest in Steichen was such that all the exhibit catalogues were sold out.

Brand: Whitney Museum of American Art
Client: Whitney Museum of American Art
Agency: Bates USA
Language: English

1999 SILVER

California Science Center Grand Opening

The California Science Center, a 130-million, interactive, science learning facility, opened in Los Angeles earlier this year amidst a marketing landscape of big spending, high-profile family destinations. In order to meet the aggressive attendance and revenue goals, the Science Center would have to shed its inherited image of low-tech, antiquated museums with the passive activities. The new positioning made it the most exciting and fun, hand-on, interactive, family destination in Southern California. Despite very limited paid advertising spending, virtually all of the annual attendance and revenue goals have already been exceeded in just the first 8 months of operation.

Brand: California Museum Foundation
Client: California Science Center
Agency: Bates USA West
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation