Culture & The Arts
Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.
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2008 BRONZE
It's A Sign
When your goal is to deepen engagement with consumers, sometimes it takes a sign from a higher power. The 'It's A Sign' tease-and-reveal campaign we created utilized strategically placed apparitions to connect with and engage consumers to meet our objectives: increase both VIP ticket purchases and food and beverage sales. The community took notice of the signs and, more importantly, the objectives were surpassed.
Brand:
Basilica of Saint Mary's
Client:
Basilica of Saint Mary
Agency:
OLSON
Language:
English
2007 GOLD
Realitywood
Building a core audience for a documentary film festival amongst aficionados is one thing - but doubling the rate of ticket sales growth by reaching an audience who believes documentaries are the movies that put students to sleep in class is quite another. That was the challenge for the culturally rich, but financially strapped Full Frame Film festival. The Realitywood campaign for Full Frame played off Hollywood's penchant for melodramatic clich by underscoring the honesty, importance and pure entertainment value of documentaries and in turn attracted a whole new audience.
Brand:
Full Frame Documentary Film Festival
Client:
Full Frame Documentary Film Festival
Agency:
McKinney
Language:
English
2007 SILVER
Make the Pilgrimage
Aging and strife with logistical challenges, the Basilica Block Party had lost the buzz it once held. Make the Pilgrimageserved as a rally cry that not only recognized, but embraced the challenges faced by concert-goers. The community was mobilized to turn their struggles into badges of honor. The response, and results, defied expectations.
Brand:
Basilica Block Party
Client:
Basilica of Saint Mary
Agency:
OLSON
Language:
English
FINALISTS
Milwaukee Public Library
How One Library Wrestled for Relevance and Won
YOUKU
IMC Project of TMALL 2018 Shopping Festival Gala
Sony Pictures
Hotel Transylvania 3: Summer Vacation
