Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2006 GOLD

It's Movies. It's New York

The Tribeca Film Festival has grown into a world-class festival. Through a focused advertising and identity program, Tribeca takes on Sundance and Cannes with a long-term goal to create a home for global exposure of independent film. The 2004 campaign drove record attendance, reinforcing the festival as a major, not-to-be-missed destination for independent film.

Brand: The Tribeca Film Festival
Client: Tribeca Film Festival
Agency: Ogilvy & Mather
Language: English

2006 SILVER

Realitywood

In order to survive 2005, the Full Frame Documentary Film Festival had to grow ticket sales 15%. To achieve this goal, the festival needed to broaden its appeal beyond the documentary film aficionado to a more mainstream yet culturally savvy audience open to entertainment options beyond the expected Hollywood fare but that perceived documentaries as dull and boring. "Realitywood" was created to play off Hollywood's penchant for melodramatic clich. This integrated "anything goes" campaign underscored the honesty, importance and pure entertainment value of documentaries. As a result, 2005 ticket sales grew 24%, 1.6 times the goal and four times the growth rate of the past three years.

Brand: Full Frame Documentary Film Festival
Client: Full Frame Documentary Film Festival
Agency: McKinney
Language: English

2006 BRONZE

BODY WORLDS: Discover What You're Made Of

The Museum of Science & Industry, like other museums, was experiencing lower attendance, down 21% in 2004 from two years earlier. Seen as a traditional place, the museum was losing the busy American people to more exciting cultural activities. As the museum prepared to open Body Worlds, a temporary exhibit exposing the inner workings of human bodies, it needed to make the exhibit as much a cultural experience as a scientific one. To do so, the campaign tapped into a macabre vein of morbid curiosity and turned potential boredom and disinterest into fascination.

Brand: Chicago Museum of Science and Industry
Client: Museum of Science and Industry
Agency: Leo Burnett USA
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation