Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2014 SILVER

Art Series

At the start of 2012, the average age of the audience for New York City Ballet (NYCB) was 56. To begin cultivating a younger audience, we created a new performance series that reinvented every aspect of the ballet-going experience except for the worldclass performance on stage. Through NYCB Art Series, we brought the average age of the audience down to 31 and 87% of tickets sold were to first-time NYCB ticket holders. In a post-event survey, 79% of attendees said they want to come back to NYCB again.

Brand: New York City Ballet
Client: New York City Ballet
Agency: DDB New York
Language: English

2013 SILVER

The Great Paper Airplane Project

The Pima Air and Space Museum's Great Paper Airplane project is a story about how a little known museum in the Arizona desert created new relevance for their physical artifacts of aviation history by making a little history of their own. Instead of traditional advertising, the client and the agency hatched a scheme to teach applied lessons in math and science inherent to aviation through a paper airplane competition that led to the design, construction and flight of the largest known paper airplane in history.

Brand: Pima Air & Space Museum
Client: Pima Air & Space Museum
Agency: BBDO San Francisco
Language: English

2013 BRONZE

BAM and then it hits you.

BAM is about to celebrate its 150th anniversary however; much of what was happening there was overshadowed by the cultural offerings in Manhattan. In order for BAM to compete with these more recognized places for ticket buyers and sponsors, BAM needed to establish a strong brand. So we tapped into our targets universal desire for daring programming with our insight: BAM performances are ones you NEVER forget. Our campaign idea, "BAM and then it hits you," showcased how BAM moments linger. Not only did the campaign result in attracting its largest audience and new sponsors, but the tagline has slipped into NYC vernacular- truly establishing BAM as a destination for those creatively unafraid.

Brand: Brooklyn Academy of Music
Client: Brooklyn Academy of Music
Agency: mcgarrybowen
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation