Culture & The Arts
Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.
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PROGRAM
2011 BRONZE
The Red Cube Project
In December of 2009, the Art Institute of Chicago placed 500 numbered Red Cubes, each with a URL and unique password, all over Chicago as an experiential marketing program to bring the surprise and delight of Art outside of the museum and directly into the hands of Chicagoans. The objectives were to generate buzz about the Art Institute and drive museum attendance. The campaign was successful in generating significant media and consumer buzz as well as well as an increase in attendance numbers.
Brand:
Art Institute of Chicago
Client:
Art Institute of Chicago
Agency:
Energy BBDO
Language:
English
2010 SILVER
Real Pirates
Thanks to legend and lore, people see pirates as plank walking, swashbuckling outlaws who live lives of unabashed adventure. However, this fantasy is not quite reality. So to promote Real Pirates at Chicago?s Field Museum we gave people an authentic taste of pirate life. We recruited them to 'go on the account' and experience first-hand what it was like to be a real pirate. In the end, we exceed our goals and proved that, sometimes, reality can be even more intriguing than fantasy.
Brand:
The Field Museum
Client:
The Field Museum
Agency:
DDB
Language:
English
2009 GOLD
Paint That Sh*t Gold
The aim of this campaign was to launch a hip-hop album that competes with the major label releases, using only a tiny, independent-label marketing budget. The objectives were to engage fans in the marketing campaign and grow viral word-of-mouth awareness, achieve major television and radio airplay and drive CD/digital sales.
Brand:
Atmosphere
Client:
Rhymesayers Entertainment
Agency:
Colle+McVoy
Language:
English
FINALISTS
Milwaukee Public Library
How One Library Wrestled for Relevance and Won
YOUKU
IMC Project of TMALL 2018 Shopping Festival Gala
Sony Pictures
Hotel Transylvania 3: Summer Vacation
