Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2019 BRONZE

A Singing Masterpiece

While appreciating antique paintings, people do not necessarily understand the history behind them. We focused on giving voice to these paintings using artificial intelligence technologies by matching colors with the rhythm of ancient Chinese music. After touch-ups by top musicians Zhang Yadong, Vincent Fang and Jackson Yee, specific songs were produced - the first time antique paintings had been presented through music - drawing warm response from young people. In collaboration with QQ Music, we initiated a UGC music creation contest for 10 antique paintings in the Museum. Entries from nearly 20,000 musicians poured in and over 560 million posts on Weibo under the topic were generated, making the contest one of the most followed events across social media platforms.

Brand: The Palace Museum
Client: The Palace Museum
Agency: Tencent
Language: Mandarin

2019 BRONZE

$450 million: Selling Da Vinci's Salvator Mundi

True artistic mastery will always command high prices, but appealing to emotion and ego can create a bidding war for the record books. In this case, the sale of “The Last Da Vinci”, or Salvator Mundi, for $450 million. The highest price ever paid for a piece of art.

Brand: Christie’s
Client: Christie's New York
Agency: Droga5
Language: English

2018 BRONZE

What do you need to read

"The reader" is a large cultural and emotional program launched by CCTV, which is played by the famous host Qing Dong as the producer, and is broadcast jointly by the CCTV integrated channel with the golden time of the variety channel. The first season has been broadcast.

Brand: The Reader
Client: CCTV
Agency: Hand in Hand
Language: Mandarin

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation