Culture & The Arts
Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.
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2023 BRONZE
The Arts Can Inspire Your Everyday
Art is essential not just to artists but also to everyday folk whose lives are enriched with possibility. By demonstrating the benefits of living a life enriched by the arts through segment-specific concerns and organic stories, the National Arts Council inspires Singaporeans that art opens possibilities for everyone, everyday. The campaign successfully attained overwhelmingly positive feedback and high levels of intent with +56% uplift in positive perception; +41% uplift in relevance; 97% were likely to attend, research, or engage with the arts.
Brand:
The Arts Can Inspire Your Everyday
Client:
National Arts Council
Agency:
BLKJ HAVAS
Language:
English
2023 BRONZE
Something To Offend Everyone
To make a name for the Brooklyn Film Festival as a much-needed space to have your cultural views challenged, we created a campaign that boldly embraced uncomfortable feelings. "Something To Offend Everyone" was centered around comedic conversation starters that ultimately succeeded in sparking interest in the festival. Across the board our work drove increased interaction compared to the previous year's campaign including a 25% increase in search, a 272% increase film views, a 9% lift in web-traffic, a 17% increase in attendance and a 35% increase in film submissions.
Brand:
Brooklyn Film Festival
Client:
Brooklyn Film Festival
Agency:
MullenLowe
Language:
English
2020 BRONZE
Own the Controversy
We were tasked with selling Jeff Koons' Rabbit, the very first of his mirrored balloon animals. Fraught with contradiction since it landed on earth in 1986, we leaned into the controversy to spark debate and encourage bidding among the few. We sold the Ultimate Icon for $91.1MM, $30MM above the initial estimate. Rabbit set a world record for the sale of a Jeff Koons piece, a world record for sculpture, and a world record for the sale of a work by any living artist.
Brand:
Christie's
Client:
Christie's New York
Agency:
LIDA
Language:
English