Culture & The Arts

Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.

2023 BRONZE

The Arts Can Inspire Your Everyday

Art is essential not just to artists but also to everyday folk whose lives are enriched with possibility. By demonstrating the benefits of living a life enriched by the arts through segment-specific concerns and organic stories, the National Arts Council inspires Singaporeans that art opens possibilities for everyone, everyday. The campaign successfully attained overwhelmingly positive feedback and high levels of intent with +56% uplift in positive perception; +41% uplift in relevance; 97% were likely to attend, research, or engage with the arts.

Brand: The Arts Can Inspire Your Everyday
Client: National Arts Council
Agency: BLKJ HAVAS
Language: English

2023 BRONZE

Something To Offend Everyone

To make a name for the Brooklyn Film Festival as a much-needed space to have your cultural views challenged, we created a campaign that boldly embraced uncomfortable feelings. "Something To Offend Everyone" was centered around comedic conversation starters that ultimately succeeded in sparking interest in the festival. Across the board our work drove increased interaction compared to the previous year's campaign including a 25% increase in search, a 272% increase film views, a 9% lift in web-traffic, a 17% increase in attendance and a 35% increase in film submissions.

Brand: Brooklyn Film Festival
Client: Brooklyn Film Festival
Agency: MullenLowe
Language: English

2020 BRONZE

Own the Controversy

We were tasked with selling Jeff Koons' Rabbit, the very first of his mirrored balloon animals. Fraught with contradiction since it landed on earth in 1986, we leaned into the controversy to spark debate and encourage bidding among the few. We sold the Ultimate Icon for $91.1MM, $30MM above the initial estimate. Rabbit set a world record for the sale of a Jeff Koons piece, a world record for sculpture, and a world record for the sale of a work by any living artist.

Brand: Christie's
Client: Christie's New York
Agency: LIDA
Language: English

FINALISTS

Milwaukee Public Library How One Library Wrestled for Relevance and Won

YOUKU IMC Project of TMALL 2018 Shopping Festival Gala

Sony Pictures Hotel Transylvania 3: Summer Vacation