Culture & The Arts

MPM: Big Is Here

The Milwaukee Public Museum's situation was dire. For years, they'd been struggling with declining attendance, huge financial losses and a perception of being old and boring. To make matters worse, they were launching a new exhibit on one of the oldest, most played-out subjects possible dinosaur fossils. But by treating the exhibit launch as more Hollywood than museum, dinosaurs were literally brought to life on the streets of Milwaukee. #BigIsHere captured an entire city's curiosity and resulted in the most successful traveling exhibit in a decade.

Brand: Milwaukee Public Museum
Client: Milwaukee Public Museum
Agency: Cramer-Krasselt
Language: English

Baidu Index Symphony

Brand: Baidu
Client: Baidu
Agency: BlueFocus Digital
Language: Mandarin

The Next Generation

This is the story about how an insight into typography helped a 65-year-old organization earn the enthusiasm of increasingly indifferent twenty-somethings.

Brand: Type Directors Club (TDC)
Client: Type Directors Club
Agency: Collins
Language: English