Culture & The Arts
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2017 BRONZE
MPM: Big Is Here
The Milwaukee Public Museum's situation was dire. For years, they'd been struggling with declining attendance, huge financial losses and a perception of being old and boring. To make matters worse, they were launching a new exhibit on one of the oldest, most played-out subjects possible dinosaur fossils. But by treating the exhibit launch as more Hollywood than museum, dinosaurs were literally brought to life on the streets of Milwaukee. #BigIsHere captured an entire city's curiosity and resulted in the most successful traveling exhibit in a decade.
Brand:
Milwaukee Public Museum
Client:
Milwaukee Public Museum
Agency:
Cramer-Krasselt
Language:
English