Culture & The Arts
Plays, museums, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.
Times are tough for the theatre sector in Quebec: Attendance and revenue are decreasing, and seasonal memberships are declining in popularity, while the availability continues to rise. The DUCEPPE Theatre in particular has seen a consistent drop in revenue for over 15 years, but thanks to strategic repositioning, DUCEPPE is back on the path to profitability. Beyond curbing the decline, it has seen an increase in memberships as well as an increase in ticket sales. Plus, younger customers have now become interested and engaged with the brand.
Agency: Publicis Montreal
$450 million: Selling Da Vinci's Salvator Mundi
True artistic mastery will always command high prices, but appealing to emotion and ego can create a bidding war for the record books. In this case, the sale of “The Last Da Vinci”, or Salvator Mundi, for $450 million. The highest price ever paid for a piece of art.
Client: Christie's New York
What do you need to read
"The reader" is a large cultural and emotional program launched by CCTV, which is played by the famous host Qing Dong as the producer, and is broadcast jointly by the CCTV integrated channel with the golden time of the variety channel. The first season has been broadcast.
Brand: The Reader
Agency: Hand in Hand