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Library of Congress
Dresden: Treasures from the Saxon State Library

RAN IN: United States

CLIENT
The Library Of Congress

AGENCY
ADWORKS,INC *Lead Agency


SUMMARY

ADWORKS developed a print campaign that ran in Washington Post for the "Dresden: Treasures from the Saxon State Library" exhibit at the Library of Congress. The campaign was designed to increase traffic, generate awareness and modify the public perception of exhibitions at the Library of Congress and resulted in a tremendous increase in weekly and overall traffic and a much wider variety of attendees for the exhibiton.


Language: English