Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

1996 BRONZE

Sheer Without Fear

To address women's concern with the frailty of sheer history hosiery, Hanes introduced Resilience, a brand which could last three times longer than other pantyhose. In doing so, Hanes was able to exceed projected sales results within a short period of time.

Brand: Hanes
Client: Hanes Hosiery, Inc.
Agency: Saatchi & Saatchi
Language: English

1995 GOLD

Get Real

Carter Wallace maintains share dominance - and even grows a bit - despite competitive onslaught and decreased public health interest in condoms. Carter Wallace was able to maintain its share dominance in the condom category despite several new introductions from competitors and decreased public interest in AIDS. Trojans have expanded advertising venues for the category, enabling the brand to continue its lead. In addition, a successful price brand launch has stemmed competition.

Brand: Trojans
Client: Carter Wallace
Agency: Bates USA
Language: English

1995 GOLD

There's Only One Jeep

Market share and sales for the Jeep Brand began to erode in 1990 as new competitors entered the market. The combined success of the new Grand Cherokee and repositioned Cherokee has resulted in a 145% increase in sales for Jeep since 1992. Additionally, Jeep's share of the compact sport utility segment has increased from 17.3% to 31.5% during this time.

Brand: Jeep
Client: Chrysler LLC
Agency: Bozell Worldwide
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence