Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

1998 BRONZE

Is that a Playtex under there?

By changing the rules of the game from "a pretty bra" to "a pretty you", we're able to get women to stop and think about what they really want from a bra in the first place, which is to express "the real me" and look great in their clothes. Cross Your Heart's "Is that a Playtex under there?" campaign has met and surpassed its goals for the style being introduced and has lifted sales of the entire line. Despite the lack of real product news and decreased media funding, Cross Your Heart's momentum is more than just being sustained -- it's growing.

Brand: Playtex Cross Your Heart
Client: Playtex Apparel, Inc.
Agency: DDB Chicago
Language: English

1997 GOLD

Converse All Star 2000

The objective of the Converse All Star 2000 campaign was to create interest and awareness in the Converse Chuck Taylor patch and the new All Star 2000 Shoe, driving store traffic, generating retail sales and initiating positive momentum for the brand. A fully intergrated advertising campaign was developed to reach and exceed these goals by communicating Converse's heritage positioning in a cool, contemporary way.

Brand: Converse
Client: Converse, Inc.
Agency: Houston Herstek Favat
Language: English

1997 GOLD

Totally Organic

The Clairol Herbal Essences "Totally Organic" campaign far exceeded all business and communication objectives for Year I & II. The creative challenge of breaking through the clutter with a persuasive execution was done by going beyond the conventional end benefit of beautiful hair to the additional promise of a surprisingly pleasent organiic experience. Herbal Essences' advertising generated instant sales momentum. While working with a media budget a fraction of the size of its competitors, Herbal Essences has risen from relative obscurity to become the fastest growing hair care brand and the #3 player in the category.

Brand: Clairol Herbal Essences
Client: Bristol-Myers Squibb Co.
Agency: Wells Rich Greene BDDP Inc.
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence