CLIENT
Hindustan Unilever
1. Nithya Komanduri - Marketing Manager
2. Harman Dhillon - Beauty and Wellbeing India Skin Care Head
AGENCY
1. Vineet Singh - Executive Vice President
2. Harshad Rajadhyaksha - Chief Creative Officer, India
3. Kainaz Karmakar - Chief Creative Officer, India
4. Zenobia Pithawalla - Senior Executive Creative Director
5. Mihir Chanchani - Executive Creative Director
6. Hephzibah Pathak - Vice Chairperson & Chief Client Officer
7. Prem Narayan - Chief Strategy Office, Ogilvy India
8. Abigail Dias - Executive Vice President, Planning
Chrome Pictures Media
Mindshare Mumbai
MSL Group Mumbai
SUMMARY
AT AN AGE TO FOCUS ON YOUR BOOKS, WERE YOU EVER TESTED ON YOUR LOOKS?
Nearly 80% of Indian women faced beauty-based judgement as adolescents in school. Too tall, too short, too thin, too fat, too dark – they were made to feel less than adequate; their self-esteem diminishing with every taunt and piece of ‘well-meaning ‘advice.
‘Stop the Beauty Test’ was a movement against this beauty test to fulfil Dove’s purpose of making beauty a source of confidence for women.
The campaign elevated Dove’s stature in India.