Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

2001 SILVER

Millennia May Come and Go, But a Diamond Is Forever

As the Millennium approached, we set out to invest a unique point in time with the weight of a cultural imperative. The challenge was no less than to attempt to own the Millennium itself in the minds of consumers...to convince them that nothing could more eloquently express their hopes for the future than the brilliance of a diamond. We crafted a massive campaign to surround the audience at every point of contact with vivid expressions of this message--from ads to gala celebrity events to entertainment to the Internet to fashion runways.

Brand: De Beers
Client: De Beers- CSO
Agency: JWT New York
Language: English

2001 SILVER

Touch of Dove

Dove successfully launched into the AP/Deo category in 2000 by making its core equity of "skin care" relevant, credible and motivating. In launching, Dover has redefined the category not just in terms of what benefit the product offered, but also in how the brand spoke to women. The campaign broke with conventions by not focusing solely on the category must have of "efficacy," but by introducing the need for underarm skincare. It also promised women something more, a "sense of femininity" that was not closely associated with the AP/Deo category.

Brand: Dove
Client: Unlilever
Agency: Ogilvy & Mather
Language: English

2001 BRONZE

The Buddy Lee Challenge

Faced with the realization that growing share in the category would eventually mean nothing if the main distribution channel continued to suffer, Lee Dungarees turned to an innovative, fully integrated communication plan to solve their key business issue to get consumers to want the brand so much they would seek it out in stores they had routinely abandoned

Brand: Lee Dungarees
Client: Lee Jeans
Agency: Fallon
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence