Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

2001 BRONZE

The Buddy Lee Challenge

Faced with the realization that growing share in the category would eventually mean nothing if the main distribution channel continued to suffer, Lee Dungarees turned to an innovative, fully integrated communication plan to solve their key business issue to get consumers to want the brand so much they would seek it out in stores they had routinely abandoned

Brand: Lee Dungarees
Client: Lee Jeans
Agency: Fallon
Language: English

2001 BRONZE

I See Myself in Feria

Since 1998, L'Oreal has revolutionized the Hair color Category with the introduction of Feria, an entirely new kind of permanent colorant formulated with innovative color technology. Breaking through a cluttered and brand-loyal market, Feria advertising captured trendy, experimental, multi-ethnic women and men, offering them dramatic color change as a bold fashion statement. After only two years, the continuously-evolving campaign has helped build one of the most successful brands in the market. The success of Feria has helped to make L'Oreal the number one hair color company and knocking Clairol down to second place. To date, Feria is only .6 share point away from the number two dollar share position currently held by Nice' N Easy. Feria unit volume is up an amazing +25% vs. YAG, and the Feria brand is the fourth largest hair color in the market today!

Brand: Feria
Client: L'Oreal USA
Agency: McCann-Erickson New York
Language: English

2000 BRONZE

silverTab 1998

Big And Cool- An Impossible Challenge Levi's silver Tab brand was losing its fashion credentials among youth. Street and Designer brands were literally kicking our butts. By changing the rules of fashion advertising, we re-established the brands purpose as a youthful fashion brand and recruited a whole new generation of youth to be our brand ambassadors.

Brand: Levis silverTab
Client: Levi Strauss & Co
Agency: TBWA\Chiat\Day
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence