Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

1990 BRONZE

G.H. Bass & Co.

The G.H. Bass & Co. once owned a huge brand equity, i.e. a well recognized name and a large number of consumers who have or had experience with the Brand. The advertising campaign's goal is to re-reestablish Bass as a leader in American Casual Style through a new commitment to quality. The goal of contemporizing the Brand image without losing the Heritage of the company is the foundation of the campaign.

Brand: Bass
Client: G.H. Bass & Co.
Agency: Lintas: Worldwide
Language: English

1990 BRONZE

You Just Can't Get It Wrong

Precisely Right's "You Can't Get It Wrong" television and print campaign was developed to generate sales momentum behind the Ogilvie's Home Permanent product line in the face of a mature and continually declining Home Permanent category. Specifically, the campaign's promise of consistent results every time, without the risk of "over-processing" or "frizzing" was designed to generate awareness and subsequent trial/usage among competitive and new users of home products.

Brand: Precisely Right
Client: Lehn & Frank
Agency: Jordan, McGrath, Case & Taylor, Inc.
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence