Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.
Say No to Preservatives Campaign
Skin care products brand has always used the term "beauty" as their marketing strategy, but preservatives as "evil" of skin care products. Due to several factors such as cost/storage/quality, the brand awareness is far behind competitors and brand interaction is too low. However, the core spirit of the brand is "no preservatives", FANCL decided to go against the other way and "hidden beauty" that reveals the ‘secret’ of beauty makeup! Challenging restriction and successfully raising awareness, getting excellent circulated click results and significantly surpass KPI. We’ve gotten positive feedback which are more than expected, and unexpected growth rate.
Agency: Inspire Advertising