Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

1990 GOLD

The Lady Prefers Hanes

"The Lady Prefers Hanes" campaign for Hanes Hosiery was developed first to modernize the Hanes name and image, and second to grow awareness and trial of Hanes. Through a successful and long-running prior campaign ("Gentlemen Prefer Hanes"), Hanes business had grown but Hanes retained a somewhat stodgy, old fashioned image.

Brand: Hanes
Client: Hanes Hosiery, Inc.
Agency: Saatchi & Saatchi
Language: English

1990 SILVER

Toddler University

To position Toddler University as the smartest choice within the category because TU engineers shoes specifically for kids- offering the prime combination of technological superiority, customized fit, and unique styling. Also, to generate awareness and interest in the new company and depict Toddler University as a major player in the market.

Brand: Toddler University
Client: Toddler U, Inc.
Agency: Angotti, Thomas, Hedge, Inc.
Language: English

1990 SILVER

Stay Cool

The objective of Soft & Dri's "Stay Cool" campaign was to increase share by raising brand awareness levels. By capitalizing on the growth of the solid segment and improving Soft & Dri's perception as a contemporary, appropriate brand for its users, the "Stay Cool" campaign has helped Soft & Dri exceed its business objectives and has allowed the brand to own a unique positioning in the antiperspirant category.

Brand: Soft & Dri
Client: The Gillette Company/Personal Care Division
Agency: BBDO New York
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence