Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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PROGRAM
1990 BRONZE
You Just Can't Get It Wrong
Precisely Right's "You Can't Get It Wrong" television and print campaign was developed to generate sales momentum behind the Ogilvie's Home Permanent product line in the face of a mature and continually declining Home Permanent category. Specifically, the campaign's promise of consistent results every time, without the risk of "over-processing" or "frizzing" was designed to generate awareness and subsequent trial/usage among competitive and new users of home products.
Brand:
Precisely Right
Client:
Lehn & Frank
Agency:
Jordan, McGrath, Case & Taylor, Inc.
Language:
English
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
