Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
FILTER BY:
PROGRAM
2023 BRONZE
El Poder de las Plantas
Dove,Real Poder de las Plantas, no fue un Shampoo más... revolucionó la categoría, permitiendo a los consumidores el balance perfecto entre cuidado del pelo y el planeta. En 7 meses alcanzamos 1.8 pts Value Share en canal moderno (+180%vs.target), sobrepasando a nuestro principal competidor en el segmento. Con un plan diseñado para conquistar a nuestras audiencias naturales, logramos traer incrementalidad de a la marca, sin canibalizar la base (89% del volumen es incremental), logrando 98% satisfacción, 98% intención de re-compra, y alcanzado un récord histórico en Brand Power y Penetración.
Brand:
Dove
Client:
Unilever
Agency:
Initiative
Language:
Spanish
2022 SILVER
Annoying The Itch Out Of Aussies
Despite Head & Shoulders being Australia’s leading anti-dandruff shampoo, young Aussie Dandruff Sufferers were rarely using it. We aimed to dramatically increase Head & Shoulders sales and share in overall Australia’s haircare category by making it an integral part of Aussies’ day-to-day lives. To achieve that, we pivoted from the final dandruff symptom of flakes to the early symptom of annoying scalp itch. Our efforts led to massive increase in brand’s sales, sales value & volume share in haircare category, brand awareness and purchase intent scores.
Brand:
Head & Shoulders
Client:
Procter & Gamble
Agency:
Saatchi & Saatchi Singapore
Language:
English
2022 BRONZE
#PrideHair
FEATURING TWO TRANSGENDER JOB-SEEKERS AS ROLE MODELS, PANTENE IGNITED A CULTURAL CONVERSATION FOR A MORE LGBTQ FRIENDLY SOCIETY. “As a male or female, which gender should I present myself while job-hunting?” – while most job-seekers worry about their career path, LGBTQ candidates also have to worry about their gender. In the country where uniformity and conformity are considered virtues, LGBTQ job-seekers are ignored by society. By featuring two successful transgender job-seekers as role models, Pantene not only inspired future LGBTQ job-seekers, but also motivated Japanese companies to become more LGBTQ-friendly.
Brand:
Pantene
Client:
Procter & Gamble
Agency:
GREY Tokyo
Language:
English
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
