Beauty & Fragrance

Abtal El Shawarea (Stars on the Streets)

Clear, from Unilever, had been using football in Egypt in advertising, but it needed to do more to improve its brand’s image among Egyptians, as a global brand contributing to local communities. So, we created a platform to bring Clear’s purpose to Egypt by doing something no brand had done before FOR Egypt: Give talented street children their opportunity to shine. We activated street football camps across the country and selected a team of street stars to represent Egypt at the Street Child World Cup and the Homeless World Cup.

Brand: Unilever - Clear
Client: Unilever Egypt
Agency: FP7 McCann Cairo
Language: English

Reshoot Graduation Photo Campaign

Beauty in China is a fiercely contested segment where brands use everything – from KOLs, celebrities, to fashion collaborations, to court young customers. Chando, an established skincare brand, was looking at breaking into this segment and changing the game. Chando appealed to youths by building a strong emotional connection with them at the start of their beauty journey – their first make-up experience. Instead of models in stark studios, Chando’s campaign focused on the high-stake emotional moment of the graduation photograph for students, and helped grow MOM sales by 52%.

Brand: CHANDO
Client: JALA Corporation
Agency: Soho Square Shanghai
Language: English

Holiday - 50 gifts

Brand: Ralph Lauren
Client: Ralph Lauren
Agency: Zenith
Language: French