Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

2022 BRONZE

Elvive "Hyaluron Moisture" Launch

In a devalorized haircare market where consumers are shifting to cheaper products and smaller formats with no loyalty, Elvive comes in with an innovation and the 1st of its kind in the Egyptian haircare market managing to convince consumers that their hai

Brand: L'Oreal Paris
Client: Loreal Paris Egypt
Agency: UM Egypt
Language: English

2022 BRONZE

The Glow Up

Garnier noticed that the glowing skin effect was accessible for some, but unattainable for everyone. To democratize beauty for all, Garnier launched a mass serum that was accessible for everyone. A challenge remained to build credibility in a m

Brand: Garnier
Client: Loreal Egypt
Agency: UM Egypt
Language: English

2022 GLOBAL GRAND CONTENDER

La Perfection au Masculin et au Pluriel

The slogan "La perfection au Masculin" french for "The best a man can get" has often sounded like a celebration of male stereotypes. While the questioning of the brand in the United States was stormy, in 2020, Gillette gave a more plural definition of masculine perfection in the most viral campaign of Gillette in France. In 3 months, we not only succeeded in reversing the decline in Gillette's image (+4 pts Brand Value Perception) and its business decline among men under 35 (+10 pts market share in volume).

Brand: Gillette
Client: Procter and Gamble France
Agency: MARCEL
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence