Beauty

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.

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ITS JUST MY PERIOD


Brand: STAYFREE
Client: Johnson & Johnson Limited
Agency: DDB Mudra Group

India's Newest Status Symbol


Brand: Harpic
Client: Reckitt Benckiser India
Agency: McCann Worldgroup India

My Hair, it has to be my way

Dove is about beauty diversity. Women globally connect this to looks and body shape. We applied the real beauty philosophy to haircare in China. It has never been done before in the Dove world. The results drove the vital e-commerce channel, brand affinity and brand perceptions. Chinese Millennials are raised in an educational climate that views cutting-edge hairstyles as a “negative social influence”. Dove applauded the individuals who broke out of “hair stereotypes”, celebrating them for expressing their individuality in a nation that doesn’t always applaud this trait.


Brand: Dove
Client: Unilever
Agency: Ogilvy & Mather Shanghai

2018_cn_2018_303_hero_1 Hair O'right Your Hair Lost and Found
2018_in_2018_04_hero_1 Dettol MAKING THE INVISIBLE VISIBLE
2018_in_2018_05_hero_1 Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE
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