Beauty

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.

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Maybelline Lover


Brand: Maybelline New York
Client: Loreal Peru SA
Agency: McCann Perú

Heavenly


Brand: Saba
Client: SCA Mexico
Agency: BBDO México

GOOD GIRL

In 2015 Carolina Herrera was TOP 30 on Douglas's premium perfume sales ranking, dominated by widely recognized fashion brands, whose shares have not changed over the years. By introducing the Good Girl brand wanted to improve VMS, improve ranking position, increase recognition. Launch was based on three pillars: activities for business partners, building relationships with journalists, broad image activities. We concentrated on exposure of characteristic bottle and emphasized contextually duality of female nature. With holistic campaign the brand advanced to ranking top 10, tripled market share and achieved record sales.


Brand: Good Girl (Carolina Herrera)
Client: SIROWA Poland
Agency: Havas Media

2018_cn_2018_303_hero_1 Hair O'right Your Hair Lost and Found
2018_in_2018_04_hero_1 Dettol MAKING THE INVISIBLE VISIBLE
2018_in_2018_05_hero_1 Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE
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