Beauty

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.

FILTER BY:

PROGRAM

GOOD GIRL

In 2015 Carolina Herrera was TOP 30 on Douglas's premium perfume sales ranking, dominated by widely recognized fashion brands, whose shares have not changed over the years. By introducing the Good Girl brand wanted to improve VMS, improve ranking position, increase recognition. Launch was based on three pillars: activities for business partners, building relationships with journalists, broad image activities. We concentrated on exposure of characteristic bottle and emphasized contextually duality of female nature. With holistic campaign the brand advanced to ranking top 10, tripled market share and achieved record sales.


Brand: Good Girl (Carolina Herrera)
Client: SIROWA Poland
Agency: Havas Media

How Odomos made itself a part of School Uniform


Brand: Dabur Odomos
Client: Dabur India Limited
Agency: McCann Worldgroup

When India played D20


Brand: Durex
Client: Reckitt Benckiser India
Agency: Contract Advertising (India) Pvt. Ltd.

2018_cn_2018_303_hero_1 Hair O'right Your Hair Lost and Found
2018_in_2018_04_hero_1 Dettol MAKING THE INVISIBLE VISIBLE
2018_in_2018_05_hero_1 Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years