Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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PROGRAM
2019 BRONZE
M•A•C X SOK Kiss on,We Can Win
M•A•C initiated a collaboration between Honor of Kings(China’s top mobile game), and “Rocket Girls 101”(one of the youngest idol groups in China), and announced a series of limited edition lipsticks. By leveraging the influence of both IPs in gaming and celebrity culture, this integrated campaign connected both online and offline promotions and reached the audience in multiple subcultures, including gamers, ACG (Animation, Comic and Game) fans, entertainment fans and beauty enthusiasts.
Brand:
Mac
Client:
MAC
Agency:
Hylink Shanghai
Language:
Mandarin
2019 BRONZE
Crossborder Marketing
Shiseido discovered that Chinese consumers make their purchase decision before departure. Leveraging this opportunity, Shiseido successfully avoided the fierce competition at destination, reaching consumers before their departure. By further real time geo retargeting during trip, and life-time CRM, Shiseido successfully influenced consumers’ purchase decision before competitors and achieved sales growth for both cross border and domestic business.
Brand:
Shiseido Ginza Tokyo
Client:
SHISEIDO CHINA CO.,LTD.
Agency:
Ogilvy Shanghai
Language:
Mandarin
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
