Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.
‘Let’s speak openly’
Our challenge was to build a communication breaking 4 key barriers in using tampons and resulting in o.b.® growth in market penetration. Fashion and showbusiness influencers suited to different barriers, bold and direct language of communication, segmentation of consumers and communication broke key barriers connected with using tampons and encouraged women using pads to use o.b.® tampons. All the materials were present where most of the myths about period are found – the Internet. The campaign was efficient - each goal we set was overrun.
Client: Johnson & Johnson Poland
Agency: VML Poland