Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.
In 2015 Carolina Herrera was TOP 30 on Douglas's premium perfume sales ranking, dominated by widely recognized fashion brands, whose shares have not changed over the years. By introducing the Good Girl brand wanted to improve VMS, improve ranking position, increase recognition. Launch was based on three pillars: activities for business partners, building relationships with journalists, broad image activities. We concentrated on exposure of characteristic bottle and emphasized contextually duality of female nature. With holistic campaign the brand advanced to ranking top 10, tripled market share and achieved record sales.
Brand: Good Girl (Carolina Herrera)
Client: SIROWA Poland
Agency: Havas Media