Beauty

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.

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Katy Kat

COVERGIRL needed to reinvigorate the brand and put it back on Millennials' radar.  Our solution lay in Katy Perry and by upending the traditional beauty marketing model. We transformed Katy from static "face" into the lens through which we developed products and communicated them to fans. Katy Kat by COVERGIRL became a juggernaut success - with over 1 billion earned impressions in the first three months, we've exceeded our weekly sales goal each week since launch, for 15 weeks in a row.


Brand: CoverGirl
Client: Procter & Gamble
Agency: Grey New York

Future Child


Brand: Lifebuoy
Client: Hindustan Unilever Limited
Agency: MullenLowe Lintas Group, India

Selling hygiene sans fear


Brand: Dettol
Client: Reckitt Benckiser India
Agency: McCann Worldgroup

2018_cn_2018_303_hero_1 Hair O'right Your Hair Lost and Found
2018_in_2018_04_hero_1 Dettol MAKING THE INVISIBLE VISIBLE
2018_in_2018_05_hero_1 Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE
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