Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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2021 GOLD
Quarancuts Virtual Hair School
This is the story of a barbershop, called Barba, that prevailed over the pandemic by reinventing the haircutting experience. After noticing photos of botched haircuts flooding the Internet, Barba introduced Quarancuts Virtual Hair School: Complimentary, one-on-one guided haircuts with founder, Xavier Cruz, hosted on IGTV. On a mere $5K budget, Quarancuts garnered 2.4B press impressions, boosted website traffic by 823% and grew Instagram followers by 32%—all during the worst business climate of our lifetime.
Brand:
Barba Men’s Grooming Boutique
Client:
Barba Men’s Grooming Boutique
Agency:
Terri & Sandy
Language:
English
2021 SILVER
Abtal El Shawarea (Stars on the Streets)
Clear, from Unilever, had been using football in Egypt in advertising, but it needed to do more to improve its brand’s image among Egyptians, as a global brand contributing to local communities. So, we created a platform to bring Clear’s purpose to Egypt by doing something no brand had done before FOR Egypt: Give talented street children their opportunity to shine. We activated street football camps across the country and selected a team of street stars to represent Egypt at the Street Child World Cup and the Homeless World Cup.
Brand:
Unilever - Clear
Client:
Unilever Egypt
Agency:
FP7 McCann Cairo
Language:
English
2020 BRONZE
Reshoot Graduation Photo Campaign
Beauty in China is a fiercely contested segment where brands use everything – from KOLs, celebrities, to fashion collaborations, to court young customers. Chando, an established skincare brand, was looking at breaking into this segment and changing the game. Chando appealed to youths by building a strong emotional connection with them at the start of their beauty journey – their first make-up experience. Instead of models in stark studios, Chando’s campaign focused on the high-stake emotional moment of the graduation photograph for students, and helped grow MOM sales by 52%.
Brand:
CHANDO
Client:
JALA Corporation
Agency:
Soho Square Shanghai
Language:
English
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
