Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.
OLAY Women's Day Campaign-“Fearless of Age, I Have my Story”
In today's China, there is much societal and family pressure set on women and their role. There is constant pressure to marry by a certain age. Enlisting bold and inspiring influential women to champion and trigger public conversations on the bigger role a woman plays in China. Olay's Women's Day“Fearless of Age, I Have my Story”campaign, triggered multiple discussions challenging and redefining the role of women, covered across multiple touch-points and achieved business objectives.
Client: P&G China
Agency: DeVries Global