Barba Men’s Grooming Boutique

Xavier Cruz, Owner/Stylist

Terri & Sandy *Lead Agency

Sandy Greenberg, Co-Founder, Co-CEO
Terri Meyer, Co-Founder, Co-CEO
JP Gomez, Creative Director
Natalia Davila, Associate Creative Director
Benita Antony, Associate Creative Director
Mark Carlson, Senior Copywriter
Ry Radermacher, Copywriter
Josh Sun, Art Director
Alex Vasquez, Designer

Lawlor Media Group *Lead Agency

Norah Lawlor, Owner

This is the story of a barbershop, called Barba, that prevailed over the pandemic by reinventing the haircutting experience. After noticing photos of botched haircuts flooding the Internet, Barba introduced Quarancuts Virtual Hair School: Complimentary, one-on-one guided haircuts with founder, Xavier Cruz, hosted on IGTV. On a mere $5K budget, Quarancuts garnered 2.4B press impressions, boosted website traffic by 823% and grew Instagram followers by 32%—all during the worst business climate of our lifetime.