Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

1997 GOLD

Converse All Star 2000

The objective of the Converse All Star 2000 campaign was to create interest and awareness in the Converse Chuck Taylor patch and the new All Star 2000 Shoe, driving store traffic, generating retail sales and initiating positive momentum for the brand. A fully intergrated advertising campaign was developed to reach and exceed these goals by communicating Converse's heritage positioning in a cool, contemporary way.

Brand: Converse
Client: Converse, Inc.
Agency: Houston Herstek Favat
Language: English

1997 GOLD

Totally Organic

The Clairol Herbal Essences "Totally Organic" campaign far exceeded all business and communication objectives for Year I & II. The creative challenge of breaking through the clutter with a persuasive execution was done by going beyond the conventional end benefit of beautiful hair to the additional promise of a surprisingly pleasent organiic experience. Herbal Essences' advertising generated instant sales momentum. While working with a media budget a fraction of the size of its competitors, Herbal Essences has risen from relative obscurity to become the fastest growing hair care brand and the #3 player in the category.

Brand: Clairol Herbal Essences
Client: Bristol-Myers Squibb Co.
Agency: Wells Rich Greene BDDP Inc.
Language: English

1997 SILVER

Indiglo by Timex

Building on a strong introduction, Timex needed to maintain high awareness levels and good sales momentum for Indigo while providing product innovations to keep ahead of competitve efforts. Inspired by consumers' stories about how they used their watches with the Indigo feature, Timex's print advertising helped Indigo to become more than just a light feature, but a dependable tool with unexpected uses. Indigo television complemented this by using strong imagery to communicate that Timex was the only watch brand to have a watch lighting feature in women's sizes in a spot that had the second highest consumer recall in the history of Timex advertising.

Brand: Timex
Client: Timex Corporation
Agency: Fallon McElligott
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence