Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

1998 GOLD

Bodytalk

Cleavage has lost its sizzle and in order to survive, Wonderbra must introduce a new range of intimate apparel. With less than 2 million dollars, the advertising campaign, "Bodytalk", had to communicate to consumers that Wonderbra is now more than just a push-up bra and entice them into purchasing our products. Targeted against an outerdirected consumer with a young mindset, the creative revealed a new mood and attitude expressed by Wonderbra's new non push-up product offerings. As a result of the new campaign, Wonderbra has enjoyed a thriving business that has drastically turned around from the previous year.

Brand: Wonderbra
Client: Bali
Agency: TBWA\Chiat\Day New York
Language: English

1998 SILVER

JERZEES Activewear for Active Lives

JERZEES Activewear competes in a highly competitive category, against mega-brands which have significantly higher brand awareness and marketing budgets. JERZEES goal was to achieve increases in brand awareness and preference in order to generate higher sales. Leveraging every marketing dollar and creative message exposure, the JERZEES "Activewear for Active Lives" campaign delivered superior results and established JERZEES as a viable and competitive force in the activewear category.

Brand: Jerzees Activewear
Client: JERZEES
Agency: Fitzgerald+CO
Language: English

1998 BRONZE

Is that a Playtex under there?

By changing the rules of the game from "a pretty bra" to "a pretty you", we're able to get women to stop and think about what they really want from a bra in the first place, which is to express "the real me" and look great in their clothes. Cross Your Heart's "Is that a Playtex under there?" campaign has met and surpassed its goals for the style being introduced and has lifted sales of the entire line. Despite the lack of real product news and decreased media funding, Cross Your Heart's momentum is more than just being sustained -- it's growing.

Brand: Playtex Cross Your Heart
Client: Playtex Apparel, Inc.
Agency: DDB Chicago
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence