Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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2003 BRONZE
Authentic Harley Riding Gear
Harley-Davidson MotorClothes was faced with a momentous task - to reverse consumers' negative price and quality perceptions of the apparel brand and, at the same time, combat core rider beliefs that Harley-Davidson, in general, had become a marketing machine more than a motorcycle manufacturer. As the business slowed, success seemed to be riding further and further away. In the end, it took a long, hard stare in the mirror to uncover one painfully simple, but profound truth about anything that is to be authentic Harley-Davidson: It's all about the ride.
Brand:
Harley-Davidson MotorClothes
Client:
Harley-Davidson Motor Company
Agency:
Carmichael Lynch
Language:
English
2002 BRONZE
Belly Button
Faced with negative product perceptions and lagging sales, Levi's needed an integrated idea that would tap into a competitive women' s jean market. Besides increasing the sales and growth brand imagery measure, Levi's also wanted to penetrate pop culture. By disrupting how and when fashion advertising is typically delivered, the television commercial and public relations campaign were able to re-invigorate the brand and re-establish Levi's within the women's jeans category.
Brand:
Levi's
Client:
Levi Strauss & Co
Agency:
TBWA\Chiat\Day
Language:
English
2001 SILVER
Millennia May Come and Go, But a Diamond Is Forever
As the Millennium approached, we set out to invest a unique point in time with the weight of a cultural imperative. The challenge was no less than to attempt to own the Millennium itself in the minds of consumers...to convince them that nothing could more eloquently express their hopes for the future than the brilliance of a diamond. We crafted a massive campaign to surround the audience at every point of contact with vivid expressions of this message--from ads to gala celebrity events to entertainment to the Internet to fashion runways.
Brand:
De Beers
Client:
De Beers- CSO
Agency:
JWT New York
Language:
English
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
