Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

2006 GRAND

The Campaign for Real Beauty

After 50 years of steady growth, Dove decided to enter the beauty category with a wider range of beauty products. It took this opportunity to update its image radically. This new direction was called "The Campaign for Real Beauty." By challenging conventional beauty stereotypes, this work generated dramatic sales increases across the brand as well as a successful entry into hand and body lotions. It has generated a huge amount of media coverage, more than 650 million impressions.

Brand: Dove Hand & Body Lotions
Client: Unilever
Agency: Ogilvy & Mather Chicago
Language: English

2006 GOLD

The Garnett/Impossible Is Nothing

This campaign met five growth and performance objectives related to advertising and brand messages. For example, Adidas gained 33% vs. Nike's 9% decline. The advertising beat the Ad Track average for an "effective" brand message by more than 10%, and it delivered unprompted commercial recall rates of 48%, nearly double the Adidas benchmark of 28.6%.

Brand: adidas
Client: adidas America, Inc.
Agency: TBWA\Chiat\Day San Francisco (180\TBWA)
Language: English

2006 SILVER

Impossible Is Nothing/Hello Tomorrow

The campaign set out to (1) connect with the 18-24-year-old core target, (2) launch Adidas _1 and deliver sell-through of at least 10% within the first two weeks, (3) create a campaign that would extend beyond the $9 million media investment and (4) improve the overall Adidas "innovation" brand measures. It delivered on all of them.

Brand: adidas
Client: adidas America, Inc.
Agency: TBWA\Chiat\Day San Francisco (180\TBWA)
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence