Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

1996 SILVER

Artifacts

The Rockport {Proof} campaign significantly increased retailer ordering of Rockport shoes prior to the launch, up 18% and a record breaking $100 million vs. previous year's sales in a flat markets. Consumers interest to tell their own {Proof} story dramatically increased each week of the campaign. Consumer phone calls to rockport averaged a 35% increase.

Brand: Rockport
Client: The Rockport Company
Agency: Leo Burnett USA
Language: English

1996 SILVER

The Hottest

In order to achieve its long-term vision of category leadership, Degree needed to continue posting aggressive market share gains. New technological advances by key Anti-Perspirant/Deodorant competitors, however, threatened to render Degree's body-heat activated positioning obsolete. Persuasive new Degree advertising overcame this challenge, by accelerating brand trial rates which drove volume/share growth up by +21%. As a result, Degree catapulted from #8 to #3 in the Anti-Perspirant/Deodorant category.

Brand: Degree
Client: Helene Curtis Industries, Inc.
Agency: DDB Chicago
Language: English

1996 BRONZE

Sheer Without Fear

To address women's concern with the frailty of sheer history hosiery, Hanes introduced Resilience, a brand which could last three times longer than other pantyhose. In doing so, Hanes was able to exceed projected sales results within a short period of time.

Brand: Hanes
Client: Hanes Hosiery, Inc.
Agency: Saatchi & Saatchi
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence