Beauty & Fragrance

Cap'n Crunch Kid Control

Cap'n Crunch cereal needed to reverse declines and find meaning for today's kids in a stale, aging equity. Four core strategic tenants were identified to deliver advertising that leverages the strengths of historic equities yet contemporarizes the brand and creates a stronger dialogue with today's kids. The strategy created is flexible enough to accommodate advertising for multiple flavors and allow executional freshness, yet requires enough consistencies to seed specific brand-wide equities. The result is advertising that connects with kids on both an emotional and visceral level.

Brand: Cap'n Crunch Cereal
Client: Quaker Oats Company
Agency: Bayer Bess Vanderwarker
Language: English

Big Bacon Classic Introduction

Brand: Wendy's
Client: Wendy's International, Inc.
Agency: Backer Spielvogel Bates, Inc.
Language: English

Basics By Armani

Brand: A/X Armani Exchange
Client: Giorgio Armani
Agency: Weiss, Whitten, Carroll, Stagliano, Inc.
Language: English