Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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PROGRAM
1993 BRONZE
1990 GOLD
Like You Just Stepped Out of a Salon
The "Stepping Out- Leadership Franchise" campaign was developed to take Salon Selectives into its third year. The campaign tackled issues facing the brand in early 1989 including increased competitive activity, an expanded product line-up and lagging "Salon brand" consumer perceptions. The campaign objectives have been met and surpassed. The brand has continued its phenomenal growth trends throughout 1989.
Brand:
Salon Selectives
Client:
Helene Curtis, Inc.
Agency:
Saatchi & Saatchi Advertising, Inc.
Language:
English
1990 GOLD
The Lady Prefers Hanes
"The Lady Prefers Hanes" campaign for Hanes Hosiery was developed first to modernize the Hanes name and image, and second to grow awareness and trial of Hanes. Through a successful and long-running prior campaign ("Gentlemen Prefer Hanes"), Hanes business had grown but Hanes retained a somewhat stodgy, old fashioned image.
Brand:
Hanes
Client:
Hanes Hosiery, Inc.
Agency:
Saatchi & Saatchi
Language:
English
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
