Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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1993 BRONZE
1993 BRONZE
1990 GOLD
Like You Just Stepped Out of a Salon
The "Stepping Out- Leadership Franchise" campaign was developed to take Salon Selectives into its third year. The campaign tackled issues facing the brand in early 1989 including increased competitive activity, an expanded product line-up and lagging "Salon brand" consumer perceptions. The campaign objectives have been met and surpassed. The brand has continued its phenomenal growth trends throughout 1989.
Brand:
Salon Selectives
Client:
Helene Curtis, Inc.
Agency:
Saatchi & Saatchi Advertising, Inc.
Language:
English
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
