Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Bring Your Challenges
Prudential was challenged to remain relevant with Americans who were feeling uncertain about their financial futures and ignored by an industry peddling unrealistic promises. Tapping into the fundamental human truth that even daunting tasks can be accomplished if you break them into manageable steps, The Bring Your Challenges Campaign inspired audiences to take control of their retirement, one small step at a time. Our stories, events, tools and products have increased overall impressions of Prudential by 25% and consideration by 72%, and made Prudential a true industry thought leader.
Tips From Former Smokers
Smoking is the leading cause of preventable death in the U.S. The Tips campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads that show real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the calls to the quitline more than doubled and clicks to the website increased at least 500%, driving more than 5 million quit attempts.
Brand: US Centers for Disease Control and Prevention
Client: US Centers for Disease Control and Prevention/Office on Smoking and Health
Agency: Arnold Worldwide
Canary Islands "The 7 islands that became 47"
Up until 2013, millions of Europeans used to see only one Canary Islands campaign a year… about sun, sea and sand._x000D_ How many people who are looking for more than just sun and beaches were we losing? _x000D_ _x000D_ We decided to innovate: from one campaign a year to one every day. Micro-segmenting._x000D_ On a smaller budget, we ran dozens of micro-segmented actions with hundreds of pieces of content for people in 17 countries._x000D_ For five consecutive years, the Canary Islands have grown._x000D_ And we have built an innovative destination image._x000D_
Brand: Canary Islands
Client: Promotur Turismo de Canarias S.A
Agency: DEC COMUNICACION S.A. (DEC BBDO)