Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

2022 GLOBAL GRAND CONTENDER

"Help French people to eat a bit better everyday"

With the launch of “L’amour, l’amour” in 2017, Intermarché decided to break with the category’s conventions, putting an end to the price war in order to stem its substantial loss of customers. By picking up the “Eating Better” gauntlet and successfully managing to continue building this powerful emotional concept despite the EGAlim laws, the growth of Lidl, the arrival of Aldi and the Covid-19 pandemic, Intermarché has experienced 44 consecutive periods of growth in market share out of a possible 48.

Brand: Intermarché
Client: Les Mousquetaires
Agency: ROMANCE
Language: English

2021 GRAND

Aldi 2010-2020: How taking an alternative path took Aldi from Shame to Pride

Aldi achieved astonishing success in the UK grocery category over ten years by taking a fresh approach to marketing communications. Uncovering a powerful truth around embracing Aldi's point of difference, rather than trying to fit in with competitors, forged the way for a bold strategy that redefined the brand and reinvented Aldi to a supermarket people became proud to shop at. Between 2010 and 2020 Aldi grew by 295% and went from being a tiny player with 2% market share to the UK’s no.5, with a market share of 7.9%. Aldi became the biggest retail success story of the decade.

Brand: Aldi UK
Client: Aldi UK Ltd.
Agency: McCann Manchester
Language: English

2021 GOLD

The App That Redefined Banking

This is the story of how stc pay, a new digital wallet app became the first fintech unicorn in the region. And one of the biggest Visa card issuers in Saudi Arabia. The challenge? Cut through the well-established banking giants and win over an audience that had major trust issues with digital banking. The solution? We made every single person in Saudi re-question the fundamentals of banking. And we made sure everything we did with stc pay, over 3 years, put traditional banking transactions where they belonged: in the past.

Brand: stc pay
Client: stc pay
Agency: Wunderman Thompson Riyadh
Language: English

FINALISTS

Ally Bank Save For What Matters

Emirates NBD Innovation as a currency

Ooredoo Enjoy the Internet