CLIENT
stc pay
Abdulaziz AlRediny, Marketing and Branding Manager
Abdulrahman AlAgeel, Marcom Director
Asma Alsuwailem , Content creation officer
Aseel Alshareef , Content creation specialist
Felwa Alhouti , Graphic designer
Sara Alkhalifa , Graphic designer
Sara Almaiman, UX/UI officer
Ayah Alhamdan , UX/UI officer
Afnan Aljumaa, UX/UI specialist
Abdulkarim Mohammed Giraud, Digital marketing manager
Abdullah Alhaizan, Social media specialist
Abdullah Alrumaih , Social media specialist
Musaid Bin Khamis, Marketing specialist
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Ahmad Shanaa, Associate Creative Director
Jad Haddad, Business Director
Rabie Hassoun, Associate Business Director
Dana Al Kutoubi, Head of Strategy
Dalal Kareem, Strategic Planner
Bashar Dababneh, Art Director
Rawan Bakri, Junior Art Director
Abdulhadi Tulimat, Junior Art Director
Alanoud Alassaf, Copywriter
Meshari Al Shelali, Copywriter
Yasmin Moufti, Senior Account Manager
Joseph ElHage, Senior Account Manager
Yara Sidani, Account Manager
Joe Aboudaher, Head of TV Production
Wael Almadani, TV Producer
Jamil Ghrawi, TV Producer
Mohammad Mannaa, Business Director
Nadeem Ibrahim, Digital Director
Suleman Sohail, Digital Analytics Manager
Rui Santos, Senior Media Specialist
Sumedh Gaikwad, Head of Performance – Social & Search
Devendra Pandey, Programmatic Media Supervisor
Anshul Jaiswal, Head – Programmatic & Direct Performance
SUMMARY
This is the story of how stc pay, a new digital wallet app became the first fintech unicorn in the region. And one of the biggest Visa card issuers in Saudi Arabia.
The challenge? Cut through the well-established banking giants and win over an audience that had major trust issues with digital banking.
The solution? We made every single person in Saudi re-question the fundamentals of banking.
And we made sure everything we did with stc pay, over 3 years, put traditional banking transactions where they belonged: in the past.