Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Be The Generation That Ends Smoking and #FinishIT
truth® is a non-profit youth brand with a mission to combat teen smoking. We measure success by how many youth we prevent from smoking. To change social norms & prevent someone from starting smoking, we impart knowledge, shift attitudes and beliefs & ultimately change behavior–which takes time, consistency, & motivating reasons why. Despite facing evolving culture, efforts of Big Tobacco, and changes in youth media habits, we’ve helped cut teen smoking by 1/4 in the past 3 years, and are responsible for keeping hundreds of thousands of teens from smoking.
Brand: Truth Initiative
Client: Truth Initiative
So far AXA hadn't been a significant player on the IKZE market, dominated by two powerfull brands. Despite of the general brand awareness AXA had got lack of credibility in the IKZE segment. The 2017 challenge was to promote IKZE without huge budget and with a little time to support sales with a proper branding campaign. However due to synergy of content and performance we have managed to generate high sales result in both market context (2,4% of entire IKZE market and 25% of online sales market) and client’s goals.
Brand: Individual Pension Security Account (AXA)
Client: AXA Towarzystwo Funduszy Inwestycyjnych
Agency: Value Media