Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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Borrow to your benefit

ING wants to strengthen its position on consumer loans market in terms of sales and image, with less media spending than the main players. It wants to distinguish itself from the pro-consumerist communication of competition, in line with the aspirational image of the bank. That's why we linked ING with the idea of a good, progressive loan, untapped communication need. Breakthrough communication for the category, has shown a new perspective of loan perception: as an investment that can bring profit. It also changed the role of the bank: from the opponent who uses the situation to an institution that enables self-realization. Thanks to this, we have successfully reached the desired borrowers, achieved top-notch sales growth, and retained our key brand image atributes.


Brand: ING Bank Slaski
Client: ING Bank Slaski
Agency: Brain

Tips From Former Smokers

Smoking is the leading cause of preventable death in the U.S. The Tips campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads that show real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the calls to the quitline more than doubled and clicks to the website increased at least 500%, driving more than 5 million quit attempts.


Brand: U.S. Centers for Disease Control and Prevention
Client: US Centers for Disease Control and Prevention/Office on Smoking and Health
Agency: Arnold Worldwide

How the 'heart of Incredible India' won the hearts of millions.


Brand: Madhya Pradesh Tourism
Client: Madhya Pradesh State Tourism Development Corporation Limited
Agency: Ogilvy & Mather Pvt. Ltd.

2019_pk_2019_e-282-052_hero_1 HBL Corporate HBL - Enabling Dreams
2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_hr_2019_e-46-104_hero_1 Huawei Izgradnja Huawei branda
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