Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Borrow to your benefit
ING wants to strengthen its position on consumer loans market in terms of sales and image, with less media spending than the main players. It wants to distinguish itself from the pro-consumerist communication of competition, in line with the aspirational image of the bank. That's why we linked ING with the idea of a good, progressive loan, untapped communication need. Breakthrough communication for the category, has shown a new perspective of loan perception: as an investment that can bring profit. It also changed the role of the bank: from the opponent who uses the situation to an institution that enables self-realization. Thanks to this, we have successfully reached the desired borrowers, achieved top-notch sales growth, and retained our key brand image atributes.
Brand: ING Bank Slaski
Client: ING Bank Slaski
Tips From Former Smokers
Smoking is the leading cause of preventable death in the U.S. The Tips campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads that show real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the calls to the quitline more than doubled and clicks to the website increased at least 500%, driving more than 5 million quit attempts.
Brand: U.S. Centers for Disease Control and Prevention
Client: US Centers for Disease Control and Prevention/Office on Smoking and Health
Agency: Arnold Worldwide