Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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The Joy Exchange


Brand: Akanksha Foundation
Client: Akanksha Foundation
Agency: Ogilvy & Mather Pvt. Ltd.

So Strong As You!


Brand: Apu
Client: Union Andina De Cementos SAA
Agency: Carne Prime Advertising House

Borrow to your benefit

ING wants to strengthen its position on consumer loans market in terms of sales and image, with less media spending than the main players. It wants to distinguish itself from the pro-consumerist communication of competition, in line with the aspirational image of the bank. That's why we linked ING with the idea of a good, progressive loan, untapped communication need. Breakthrough communication for the category, has shown a new perspective of loan perception: as an investment that can bring profit. It also changed the role of the bank: from the opponent who uses the situation to an institution that enables self-realization. Thanks to this, we have successfully reached the desired borrowers, achieved top-notch sales growth, and retained our key brand image atributes.


Brand: ING Bank Slaski
Client: ING Bank Slaski
Agency: Brain

2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_us_2019_e-3645-025_hero_1 Donate Life Pennsylvania "Which Side Are You On?
2019_us_2019_e-4276-468_hero_1 Mastercard Payments Service
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