CLIENT
Les Mousquetaires
Camille Sassi, • Strategic and Operational Marketing Manager
Anne Saint-Marie, • Strategic and Operational Marketing Manager
Perrine Vignon, • Brand and Communication Manager
Anne Guivarch, • Brand and Communication Director
Julie Antoine, • Project Manager
Malorie Baluteau, • Project Manager
Hervé Ribaud, • Media Manager
AGENCY
Alexandre Hervé, Executive Creative Director and Copywriter
Philippe Pinel, Executive Art Director & Copywriter
Frédérick Lung, Executive Art Director & Copywriter
Julien Rezette, Executive Art Director & Copywriter
Yvan Hiot, Executive Art Director & Copywriter
Adrien Plouard, Executive Art Director & Copywriter
Emilie Franck, Associate Director
Jérome Lavillat, Senior Stratégic Planner
Johanna Tannous, Strategic Planner
Emilie Talpaert, TV Producer
SUMMARY
With the launch of “L’amour, l’amour” in 2017, Intermarché decided to break with the category’s conventions, putting an end to the price war in order to stem its substantial loss of customers. By picking up the “Eating Better” gauntlet and successfully managing to continue building this powerful emotional concept despite the EGAlim laws, the growth of Lidl, the arrival of Aldi and the Covid-19 pandemic, Intermarché has experienced 44 consecutive periods of growth in market share out of a possible 48.
