Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
So far AXA hadn't been a significant player on the IKZE market, dominated by two powerfull brands. Despite of the general brand awareness AXA had got lack of credibility in the IKZE segment. The 2017 challenge was to promote IKZE without huge budget and with a little time to support sales with a proper branding campaign. However due to synergy of content and performance we have managed to generate high sales result in both market context (2,4% of entire IKZE market and 25% of online sales market) and client’s goals.
Brand: Individual Pension Security Account (AXA)
Client: AXA Towarzystwo Funduszy Inwestycyjnych
Agency: Value Media
Individual Expressionism - Leveraging Art & Fashion
Bolia.com is a company that sells modern furniture by leveraging a unique business concept to seamlessly integrate physical retail stores with e-commerce. As the financial crisis roared into the Nordics consumers desire to invest in the category dropped dramatically. As a consequence, the company developed a new strategy: leveraging elements from the contemporary art and fashion scene. Between 2010 – 2016 revenue increased by 256% and profits went from a negative 3.5 million in 2010 to a positive 8.9 million Euros in 2016. The campaign has provided a ROI of 7.3.
Agency: Uncle Grey
Small Business Saturday
Small Business Saturday (SBS) has transformed the way Americans think about local, community businesses. Over the last six years, the day has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just 6 celebrated days (1). It has become an official national day supported by the US President.
Brand: American Express
Client: American Express