Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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How ten years of building trust built the bottom line

In the mid 2000’s McDonald’s was the villain of the food industry and the public were eating it up. More people distrusted McDonald’s than trusted the brand in 2008, we needed to rebuild trust so people could feel good about eating our food again. After 10 years of building both Cognitive and Affective trust, more people trust than distrust McDonald’s: a greater positive trust gap (+22 ppts) than the negative gap we started with (-20 ppts). From econometric modelling, this shift in perception drove significant incremental revenue. 


Brand: McDonald's
Client: McDonald's UK
Agency: Leo Burnett London

The Joy Exchange


Brand: The Akanksha Foundation
Client: The Akanksha Foundation
Agency: Ogilvy & Mather Group, India

ENTEL: 3 años ayudando a tener un Perú mejor conectado

En solo tres años de estar en el Perú, Entel ha contribuido drásticamente a dinamizar el mercado de telefonía móvil derribando muchas malas prácticas que no favorecían a los usuarios; siendo consecuente con el propósito con el que había llegado: tener un Perú mejor conectado. Propósito que no solo le ha permitido conectar de manera positiva con la gente sino conseguir una participación que lo ubica como el tercer operador; lo que demuestra que, vino para quedarse pero de la manera que lo viene haciendo: pensando primero en sus clientes.


Brand: Telefonía Móvil
Client: Entel Perú S.A
Agency: McCann Lima

2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_hr_2019_e-46-104_hero_1 Huawei Izgradnja Huawei branda
2019_ru_2019_1857_hero_1 Google Year in Search
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