AGENCY
Tomas Sweertvaegher, Strategic Director
Dennis Vandewalle, Creative director
Dries De bruyn, Creative director
Evi Messagie, Creative director
Innie Tran, Account Manager
Evi Messagie, Account Director
Lorien Verachtert, Strategic Planner
Evi Messagie, Creative
Evi Messagie, Creative
Evi Messagie, Designer
Evi Messagie, Copywriter
Evi Messagie, Developer
Evi Messagie, Account Manager
Evi Messagie, Strategic Planner
Evi Messagie, Digital Producer
Wavemakers
Caviar TV
Norman Bates, Director
Norman Bates, Producers
Norman Bates, Producer
Norman Bates, Producer
Norman Bates, DOP
Pixmix
Leslie Verbist, Post Production Producer
Leslie Verbist, Editor
Leslie Verbist, Grader
Leslie Verbist, Sound
Leslie Verbist, Music
Lunar Gravity
SUMMARY
How can athletes with an intellectual disability and Special Olympics Belgium convince the Belgian sporting world to play sports together?
A three-tier, multi-year strategy generated attention and an unprecedented growth of 60% in terms of athletes in the club, as well as new valuable sponsorship contracts. A communication strategy based on the principle of ‘challenging the strongest to become stronger yourself’ enables the Special athletes to demonstrate they are worth their weight in gold.
The multi-year strategy resulted in a genuine turnaround in the Belgian sporting world.
