Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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Eat Mor Chikin

This campaign is the story of how renegade cows use any means at their disposal to persuade humans to eat chicken instead of beef. In their 13-year quest for self-preservation, the cows have effectively pointed people to Chick-fil-A to win appetites away from burgers. The result of their efforts is evident through same-store sales growth that more than tripled the pre-campaign trend, sales percentage increases outpacing the competition two-fold and three-fold and a total sales increase of almost 600% since launch.


Brand: Chick-fil-A
Client: Chick-fil-A, Inc.
Agency: The Richards Group

The State of Hockey

Skepticism of pro sports was rampant when Minnesota hockey fans had their team, the North Stars, stolen by Dallas. To launch a new team, the fans' passion became the focus as another community was created in which fans really felt a part of the team. It made the Wild one of the most successful NHL franchises, setting an attendance record the inaugural season. Every home game has sold out ever since. Now in "The State of Hockey," it's not skepticism that prevails, but the belief in "our" team.


Brand: Minnesota Wild
Client: Minnesota Wild
Agency: OLSON

Hospitaliano

When the 'Hospitaliano' campaign was developed, Olive Garden was on the verge of going out of business. New competitors were copying the brand outright, and it was being dramatically outspent. The work was designed to create a powerful connection with consumers that would, in turn, stem double-digit declines in sales and resurrect the brand's leagership position in value. Since the campaign was launched, Olive Garden has had ten years of uninterrupted growth, has the strongest emotional connection to consumers in the category and is #1 in value.


Brand: Olive Garden
Client: Olive Garden
Agency: Grey New York

2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_hr_2019_e-46-104_hero_1 Huawei Izgradnja Huawei branda
2019_ru_2019_1857_hero_1 Google Year in Search
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