Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2017 SILVER
Tips From Former Smokers
Smoking is the leading cause of preventable death in the U.S. The Tips campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads that show real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the calls to the quitline more than doubled and clicks to the website increased at least 500%, driving more than 5 million quit attempts.
Brand:
U.S. Centers for Disease Control and Prevention
Client:
US Centers for Disease Control and Prevention/Office on Smoking and Health
Agency:
Arnold Worldwide
Language:
English