Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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Jack's Back...and Beyond

In 1993, the Jack in the Box brand was on the verge of bankruptcy after being linked to the largest and deadliest E. coli outbreak in American history. To bring back the brand, advertising was the primary weapon employed to save the company. The goals were simple: Reinvent the brand, increase revenues and regain customers' trust. This campaign led to an immediate sales recovery that has continued for 10 years with an industry-leading annual growth rate of 3.2% over the life of the campaign.


Brand: Jack in the Box
Client: Jack in the Box
Agency: Secret Weapon Marketing

e-business

In 1997, the IBM e-Business campaign defined IBM's vision for doing business in the Internet age and provided IBM with an instant association with the web and its business benefits. Ogilvy introduced IBM's e-Business vision with a full 360 degree effort which included IBM's now-familiar Blue Letterbox TV. As IBM's e-Business vision evolved the advertising evolved right along with it, successful establishing IBM's e-Business leadership and motivating audiences to partner with IBM for e-Business solutions.


Brand: IBM
Client: IBM Corporation
Agency: Ogilvy & Mather

Jack's Back - The Story of Jack in the Box's Comeback

In 1993, Jack in the Box was on the verge of bankruptcy after being linked to the largest and deadliest E. coli outbreak ever. After implementing the most comprehensive food handling system in the country, Jack in the Box turned to advertising to save the company. We knew we needed to re-invent the brand, regain the customer's trust and increase sales. The "Jack's Back" campaign led to an immediate sales recovery that has continued for 10 years with an industry-leading annual growth rate of 3.2% over the life of the campaign.


Brand: Jack in the Box
Client: Jack in the Box
Agency: Secret Weapon Marketing

2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_us_2019_e-3645-025_hero_1 Donate Life Pennsylvania "Which Side Are You On?
2019_us_2019_e-4276-468_hero_1 Mastercard Payments Service
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